Gautrain: Boy

Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Ashley Bacon
Creative Directors: Ross Ventress, Ronnie Malden
Art Directors: Assaf Levy, Alan Lewus
Copywriters: Lawrence Katz, Charles Foley
Photographer: Clive Stewart
Retouchers: Rob Frew, Collin Gradwell
Agency Producer: Tammy Chetty
Account Director: Nikki Miller
Account Manager: Caroline Mogotsi
Published: December 2013

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7 comments

PenRun's picture
PenRun
98 pencils

???

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

guy reached early by train. is this the idea?

Lykat's picture
Lykat
5 pencils

Exactly!

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Creepy shadow of an anonymous man watching a child play... I know that's not the idea, but it really sends the wrong message.

kleenex's picture
kleenex
27864 pencils

i agree. this ad does not work at all.

kleenex's picture
kleenex
27864 pencils

i agree. this ad does not work at all.

jdb's picture
jdb
100 pencils

Not a clear one. I thought they meant train is safer. The father is no more as he drove the car.

I'm a newbie in ads. Don't take me seriously.

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