Rigorously selected ingredients

Agency Network: 
January 2010

Print advertisment created by Tif, Brazil for Gauden Bier, within the category: Alcoholic Drinks.

Rigorously selected ingredients

Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Fhabyo Matesick, Thiago Biazetto
Art Director: Ivaldo Ferreira
Copywriter: Rafael Coradine
Photographer: Robert Kneschke

Comments (8)

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atb2005's picture
Activity Score 13557

You need to be more original than this in the highly competitive alcoholic beverage market.

Guest's picture

Forced concept and very little associated with the graphic.

the_lizard_king's picture
Activity Score 1257

I have seen a pretty similar ad for fresh fish. A man goes and fights with a bear to get fresh fish. So sorry done.

And then GOD said...
Let there be creativity!!!

AssassinX's picture
Activity Score 1329

I love this picture... But the concept is quite weak.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I love this concept... But the picture is quite weak.

tatoBA's picture
Activity Score 43


shitmonk's picture
Activity Score 465

i dont think these rigorously selected ingredients will make me choose this beer over Heineken, might be interesting if there was some a special
processsing of ingredients that giveth a unique taste or such. This idea might have worked on an exotic fruit -that grew next to active volcanos only- flavoured vodka maybe? nice try though.

pez's picture
Activity Score 1804

maybe they're not trying to reach heineken target... i like the picture and the colors, but don't make me wanna drink a beer at all...