Rigorously selected ingredients
Advertising Agency: Tif Comunicação, Curitiba, Brazil
Creative Directors: Fhabyo Matesick, Thiago Biazetto
Art Director: Ivaldo Ferreira
Copywriter: Rafael Coradine
Photographer: Robert Kneschke
Published: January 2010
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8 Comments
You need to be more original than this in the highly competitive alcoholic beverage market.
Forced concept and very little associated with the graphic.
I have seen a pretty similar ad for fresh fish. A man goes and fights with a bear to get fresh fish. So sorry done.
And then GOD said...
Let there be creativity!!!
I love this picture... But the concept is quite weak.
I love this concept... But the picture is quite weak.
www.jpmountford.com
laaaaaame
i dont think these rigorously selected ingredients will make me choose this beer over Heineken, might be interesting if there was some a special
processsing of ingredients that giveth a unique taste or such. This idea might have worked on an exotic fruit -that grew next to active volcanos only- flavoured vodka maybe? nice try though.
maybe they're not trying to reach heineken target... i like the picture and the colors, but don't make me wanna drink a beer at all...