Gatot Kaca

August 2006

Gatot Kaca is a legendary character in Javanese tradition. It is said that the character have Superman-like ability, including great power and the ability to fly. In this ad, Gatot Kaca is portrayed with a gas mask because the Jogja air is no longer clean. This ad is posted for its interesting subject rather than for its creativity.

When the sky is no longer the same
The Public Ad is presented by MARA Advertising to succeed "Clean Jogja" program

Advertising Agency: Mara Adv., Jogjakarta, Indonesia

Comments (15)

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Highest Rated

LeroyChristian's picture
Activity Score 392

saya setuju sama mas syar

GrandChamp's picture
Activity Score 97

Why am i wasting my time posting on this?

qureyoon's picture

hi ^^ i'm from jakarta indonesia ^^

it's an honor to have an indonesian ads here ^^

great finding ;)


aancool's picture
Activity Score 90

kerja di "jentera" tapi sejak "dini" tetap "exist" bermain "petakumpet" sambil "mara-mara" tapi tetap tersenyum "simpul" di bawah sinar "srengenge" yang penuh dengan "syafaat"

zalimsahib's picture
Activity Score 14


Guest's picture

good local content. but the bad thing is, this ad needs a lot of footnote because the ad doesnt speak for itself. it doesnt have any universal elements that can make me understand as a foreigner.

MADE in the USA's picture
MADE in the USA
Activity Score 434

I think the gas mask is a good universal element.
doesn't it say poisonous air in any language.

Guest's picture

I like this becuase unlike many 'tight', clever or slick ads, this considers the people and their lives, it seems more from the ground up, then 'imposed by the brilliant minds of art directors' down.
And thanks Ivan for the diversity. I think there needs to be more of that.

semuter's picture

ini kayaknya sekonsep deh dengan iklan LG Neoplasma air conditioner mask theme

Joakim Eriksson's picture
Joakim Eriksson

I'd say the gas mask is as much universal element as it can be. Even if I didnt know a thing about this Gatot Kaca character.

It just screams - keep the air clean

LIAR's picture

by the language of it,its not universal but the image
certainly tells something. Nice but nothing new.

popmilk's picture
Activity Score 36

jogja banget

syar's picture
Activity Score 2

sori, sy gak terima klo ini jogja banget. ini tipikal orang2 kita, mengeluarkann kelokalannya secara 'mentah', hanya sekedar 'baju'. sy pikir gak cuman di jogja, di surabaya, bandung, bahkan jakartapun. mari kita blajar iklan lebih dalam..

LeroyChristian's picture
Activity Score 392

saya setuju sama mas syar

yonkironic's picture
Activity Score 50

all we need to do is start learning our local culture,
keep it up indo's ad

Guest's picture

i like this ad! its smart, and i like gatot kaca character..