Gatos: Knives

One life for a biscuit

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leonardo Macias
Art Director: Elias Carmo
Copywriter: V. Meier
Planner: Rodrigo Cerveira
Account Manager: Bruno Gizondi
Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Pedro Junior
Typographer: Elias Carmo

July, 2011


sirvan's picture
29860 pencils

Okay. We all may as well quit.

THIS won Cannes.



"I love some things, and don't love some other things."

pez's picture
1802 pencils

Double wow.......

Corbeen's picture
1093 pencils

whats wrong with this SIrvan? maybe u don't like it but its quite new. And obviously u don't take new as serious.

it is very good ad.

sirvan's picture
29860 pencils


Dude, this is an old old old campaign strategy: "going to great lengths to get product X".

In this case, the product is a cat treat. And so, the brilliant creative minds behind this ad decided to have the cartoon cat risk his life in order to get the treat. Why? Because the treat is so good!!!!

If you think this is breakthrough advertising, you've got problems.


"I love some things, and don't love some other things."

Corbeen's picture
1093 pencils

It is old strategy? Oh sorry I forgot that there are millions ads in this world carrying
the message of exaggeration of behavior in order to get the product.

But thats a problem with this business in general. What u just said is applicable to any ad in the world.
Lets say the grand prix of cannes (samsonite, heaven and hell) with ur way of understanding would be,
old strategy of showing the strength of a product placed in unusual condition such as hell.

Sirvan my dear u know better with ur number of pencils that we judge much
more than just strategy behind. There is execution, which improved lately quite more than
strategy in our business. Take a look of cannes so u will see.

The new thing in this series is the WAY of showing this "old strategy".

stevel's picture
423 pencils

Winner: Sirvan. But well fought, corbeen. a worthy opponent.

MidasTouch's picture
1024 pencils

triple wow.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture
13561 pencils

I like this. It made me smile.

Hammad S's picture
Hammad S
484 pencils

I like it too. Has lots of potential too.

dbor's picture
1455 pencils

Don't show this for children!

liny_77's picture
206 pencils

Ghost! Ghost! Ghost!

bakamono's picture
1002 pencils

There was an ad on tv few eyars back, cat going thought hell and water to get the treat. That was funny, this is so-so funny. It is nice to look at and maybe gigle but canes for this? really?

because therefore it is

Alberto Romulo's picture
Alberto Romulo
4 pencils

Forced ad. Kitchen knives are not supposed to place like that.

fukushita's picture
26 pencils


Sushi lover's picture
Sushi lover
907 pencils

This campaign looks cute to me, and I totally agree that the great execution.
But won a Canes that I dont understand.

Dream needs to be big!

sukhdev's picture
148 pencils

i liked all the ads..

fourwd87's picture
148 pencils

good artwork. but?

life is either, a daring adventure or nothing

Hadrons's picture
5985 pencils

My fav. out of the 3.


dumb-dumber's picture
33 pencils


CuriousPencil's picture
4225 pencils

Well well well, here we go again with the question of 'borrowed art' / 'inspiration' / 'plagiarism / theft' and the nineties' most wonderful Simon's Cat: ; far be it from anyone to say "that cat with its tongue out, they totally stole it from Simon's Cat, like they're totally thieves!"

I would lose one of my many Simon's Cat badges to defend these Brazilian thieves, if they ever had the balls to deny stealing this idea, and others in the series, those thieves, hang on, that might be two.

Okay, seven left.

Agency? Your call.

8 lies left.

J.r.r.Tolkien's picture
14 pencils

Cannes? I don't think so.

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