March 2010

Print advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

Comments (7)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684

Without the soundtrack it loses a lot!

Hiperion's picture
Activity Score 3138

Like a BUTTERfly :DDD

Bored concept, good art

edvia's picture
Activity Score 79

Is it just me, or does Serena look like she's afraid of the ball in this shot?

silvi's picture
Activity Score 4172

same copy in all pieces?

Ed Rapport's picture
Ed Rapport
Activity Score 724

really wack advertising from Chiat Day/LA. They are using the same catchphrase in every ad.. Like I said.. lazy ad creative and i rather have generic brand bottled water.

michelangelo's picture
Activity Score 660

Chiat Day: 0. Ed Rapport: 1

Ed Rapport's picture
Ed Rapport
Activity Score 724

And can somebody please tell me why it took 50 people to create this? I don't think there was a need for so many people. Which alludes to perhaps why these ads are terrible to begin with.

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