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Gatorade G2: Tennis

Gatorade G2: Tennis
Your rating: None Average: 3.1 (22 votes)

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

7 Comments

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-03-12 03:43
1

Without the soundtrack it loses a lot!

Hiperion's picture 3108 pencils
Hiperion | Fri, 2010-03-12 03:50

Like a BUTTERfly :DDD

Bored concept, good art

edvia's picture 54 pencils
edvia | Fri, 2010-03-12 12:54

Is it just me, or does Serena look like she's afraid of the ball in this shot?

silvi's picture 4174 pencils
silvi | Fri, 2010-03-12 14:29

same copy in all pieces?

Ed Rapport's picture 714 pencils
Ed Rapport | Mon, 2010-03-15 05:27

really wack advertising from Chiat Day/LA. They are using the same catchphrase in every ad.. Like I said.. lazy ad creative and i rather have generic brand bottled water.

michelangelo's picture 662 pencils
michelangelo | Mon, 2010-03-15 05:55

Chiat Day: 0. Ed Rapport: 1

Ed Rapport's picture 714 pencils
Ed Rapport | Tue, 2010-03-16 04:58

And can somebody please tell me why it took 50 people to create this? I don't think there was a need for so many people. Which alludes to perhaps why these ads are terrible to begin with.

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