Gatorade: Basketball

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

March 2010


Phil Lestino's picture
Phil Lestino
1684 pencils


perromalo's picture
429 pencils

Beautiful pack shot

satrianee's picture
3748 pencils

and beautiful visual with beautiful colors... Quote fits fine.

Shadow Ops's picture
Shadow Ops
148 pencils

Interesting. As a writer if I presented this quote as a line to my CD he'd tell me to get the hell out of my office. The least they could have done was find other quotes as a series to fit the light on your feet idea. I want to love these ads...they look fantastic. I get the idea..they are north of bad but I just can't help feeling like they're easy . But hey..>I don't work at Chiat or for Lee Clow. So what the heck do i know.

Let's keep advertising fun

Pedestrian's picture
492 pencils

Yeah what's up with the quote? That's a pretty boring approach to what could be a fun client.

Bahamut's picture
105 pencils

I like the photo...but the quote it´s from Mohamed Ali...Ali was a Boxer, and Basketball is not Boxing...It looks preety obvious to me.

J Designer's picture
J Designer
2420 pencils

I absolutely agree!

silvi's picture
4172 pencils


alejulimaty's picture
842 pencils

a lot of people worked on this pack shot

maranca82's picture
422 pencils

Half the calories, zero concept.

Ed Rapport's picture
Ed Rapport
724 pencils

I expect better advertising from Chiat/Day LA.. Especially with Jayanta working on this.. Of all the magical things one could say... I can't believe they went with "float like a butterfly sting like a bee" for the headline. Lazy and uncreative ad. Not impressed.. boring! I rather have drink generic brand bottled water.

michelangelo's picture
660 pencils

terrible photography... looks like the basketball star is too heavy to jump

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