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Gatorade G2: Basketball

Gatorade G2: Basketball
Your rating: None Average: 3.3 (27 votes)

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

12 Comments

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-03-12 03:43

ok...

perromalo's picture 429 pencils
perromalo | Fri, 2010-03-12 05:21

Beautiful pack shot

satrianee's picture 3782 pencils
satrianee | Fri, 2010-03-12 06:55
7

and beautiful visual with beautiful colors... Quote fits fine.

Shadow Ops's picture 150 pencils
Shadow Ops | Fri, 2010-03-12 09:27

Interesting. As a writer if I presented this quote as a line to my CD he'd tell me to get the hell out of my office. The least they could have done was find other quotes as a series to fit the light on your feet idea. I want to love these ads...they look fantastic. I get the idea..they are north of bad but I just can't help feeling like they're easy . But hey..>I don't work at Chiat or for Lee Clow. So what the heck do i know.

Let's keep advertising fun

Pedestrian's picture 438 pencils
Pedestrian | Fri, 2010-03-12 09:49

Yeah what's up with the quote? That's a pretty boring approach to what could be a fun client.

Bahamut's picture 97 pencils
Bahamut | Fri, 2010-03-12 13:13
2

I like the photo...but the quote it´s from Mohamed Ali...Ali was a Boxer, and Basketball is not Boxing...It looks preety obvious to me.

J Designer's picture 2420 pencils
J Designer | Sun, 2010-03-14 15:52

I absolutely agree!

silvi's picture 4174 pencils
silvi | Fri, 2010-03-12 14:26

i LOVE PACKAGE

alejulimaty's picture 798 pencils
alejulimaty | Fri, 2010-03-12 16:38

a lot of people worked on this pack shot

maranca82's picture 424 pencils
maranca82 | Sat, 2010-03-13 00:34
2

Half the calories, zero concept.

Ed Rapport's picture 714 pencils
Ed Rapport | Mon, 2010-03-15 05:25

I expect better advertising from Chiat/Day LA.. Especially with Jayanta working on this.. Of all the magical things one could say... I can't believe they went with "float like a butterfly sting like a bee" for the headline. Lazy and uncreative ad. Not impressed.. boring! I rather have drink generic brand bottled water.

michelangelo's picture 662 pencils
michelangelo | Mon, 2010-03-15 05:47

terrible photography... looks like the basketball star is too heavy to jump

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