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Weightlifting

Agency: 
Published/Aired: 
May 2007
3047
Description: 

Print advertisment created by BBDO, Guatemala for Gatorade, within the category: Non-Alcoholic Drinks.

It's in you.

Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda

Comments (17)

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Highest Rated

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.

restless_r's picture
restless_r
Activity Score 275

damn i hate this shadow ads,, i have seen many of them recently

B2B's picture
B2B
Activity Score 104

You're right. Seems like shadows are the thing to do at the moment. Which is exactly why no one should do them.

Lip's picture
Lip
Activity Score 234

I like de concept, not the execution.

Pedro Paes
www.labomboneracriativa.blogspot.com

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Done in the 80s.

NatalieM's picture
NatalieM
Activity Score 1685

Please share the previous ads. I'm interested in seeing them.

Silverinha's picture
Silverinha
Activity Score 65

Hey braço, stay in the activities. You don't belong to the movement.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.

NatalieM's picture
NatalieM
Activity Score 1685

Liking it. Art direction could use tweaking, though.

chinaski's picture
chinaski
Activity Score 951

these ads made me hate my shadow.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Yeah yeah yeah.

The shadow construct yet again.

BOOOOOOOOOOOOOOOOOOOOOOOOOO

We're going to need more lube.

marcomfouad's picture
marcomfouad
Activity Score 204

I like the shadows idea unless I saw it thousands of times.

getconnected2001's picture
getconnected2001
Activity Score 987

Love the concept.

mrtalented's picture
mrtalented
Activity Score 2171

welcome to the 80's!

Tincho's picture
Tincho
Activity Score 1093

WRONG TRANSLATION!, it says: "Is it in you?"

I like them, well done.

Zeus's picture
Zeus
Activity Score 906

coño...esta campaña esta muy buena....me gusto mucho!!!

Guest commenter's picture
Guest commenter

used idea. nothing interesting!

Guest commenter's picture
Guest commenter

They could have made it better if the shadow didn't look so fake-ish.

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