Gatorade: Weightlifting
It's in you.
Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda
Published: May 2007
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17 Comments
damn i hate this shadow ads,, i have seen many of them recently
You're right. Seems like shadows are the thing to do at the moment. Which is exactly why no one should do them.
I like de concept, not the execution.
Pedro Paes
www.labomboneracriativa.blogspot.com
Done in the 80s.
Please share the previous ads. I'm interested in seeing them.
-Natalie
http://www.nataliemarion.com
Hey braço, stay in the activities. You don't belong to the movement.
Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Liking it. Art direction could use tweaking, though.
-Natalie
http://www.nataliemarion.com
these ads made me hate my shadow.
Yeah yeah yeah.
The shadow construct yet again.
BOOOOOOOOOOOOOOOOOOOOOOOOOO
We're going to need more lube.
I like the shadows idea unless I saw it thousands of times.
Love the concept.
welcome to the 80's!
WRONG TRANSLATION!, it says: "Is it in you?"
I like them, well done.
coño...esta campaña esta muy buena....me gusto mucho!!!
used idea. nothing interesting!
They could have made it better if the shadow didn't look so fake-ish.