Gatorade: Weightlifting

It's in you.

Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda
Published: May 2007

17 comments

restless_r's picture
restless_r
277 pencils

damn i hate this shadow ads,, i have seen many of them recently

B2B's picture
B2B
104 pencils

You're right. Seems like shadows are the thing to do at the moment. Which is exactly why no one should do them.

Lip's picture
Lip
234 pencils

I like de concept, not the execution.

Pedro Paes
www.labomboneracriativa.blogspot.com

R. Rinaldi's picture
R. Rinaldi
686 pencils

Done in the 80s.

NatalieM's picture
NatalieM
1687 pencils

Please share the previous ads. I'm interested in seeing them.

Silverinha's picture
Silverinha
65 pencils

Hey braço, stay in the activities. You don't belong to the movement.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.

NatalieM's picture
NatalieM
1687 pencils

Liking it. Art direction could use tweaking, though.

chinaski's picture
chinaski
951 pencils

these ads made me hate my shadow.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Yeah yeah yeah.

The shadow construct yet again.

BOOOOOOOOOOOOOOOOOOOOOOOOOO

We're going to need more lube.

marcomfouad's picture
marcomfouad
204 pencils

I like the shadows idea unless I saw it thousands of times.

getconnected2001's picture
getconnected2001
987 pencils

Love the concept.

mrtalented's picture
mrtalented
2175 pencils

welcome to the 80's!

Tincho's picture
Tincho
1093 pencils

WRONG TRANSLATION!, it says: "Is it in you?"

I like them, well done.

Zeus's picture
Zeus
912 pencils

coño...esta campaña esta muy buena....me gusto mucho!!!

Guest commenter's picture
Guest commenter

used idea. nothing interesting!

Guest commenter's picture
Guest commenter

They could have made it better if the shadow didn't look so fake-ish.

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