Gatorade: Taekwondo

Gatorade always wins

Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Issam Al Bouini
Executive Creative Director: Adham Obied
Client servicing: Edward Harris
Illustrator: 6B E- Studio
ADC: Guilhereme Pecego
Published: December 2009

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Reality Check's picture
Reality Check
1793 pencils

The whole campaign has the sweaty sheen that comes from trying too hard to be cool.

dlue's picture
342 pencils

naw, i'd say that it's just doing what it's doing, not trying to be anything other than direct, like, damn it's not even trying to be a metaphor or an allusion to something else, so i dont really understand what if could be trying to hard to do lol, quite literally it's gaterade kicking waters ass, if you wanted some more out of it than take out the


Shingo's picture
406 pencils

lovely campaign

Adaddicted's picture
3435 pencils

like the art!


SpaceDude's picture
42 pencils

sorry but i think the campaign is not cool enough for gatorade......I mean, the product "beating" the competition? could be better.

dlue's picture
342 pencils

right enough it could be in like the blood sport ring with wax and glass on it's wrappings lol.... or like the godzilla scene from crank 2... damn that was a good movie.... is that out on dluray ? i thik i'm going to go pick that up


Axl_Ink's picture
6 pencils

Esta bueno me gusta

feddy_boo179's picture
71 pencils

the art direction is cool, I like the colors used in the whole campaign ^^

Guest's picture

where was this ad published?

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