Gatorade always wins
Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Issam Al Bouini
Executive Creative Director: Adham Obied
Client servicing: Edward Harris
Illustrator: 6B E- Studio
ADC: Guilhereme Pecego
Published: December 2009
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9 Comments
The whole campaign has the sweaty sheen that comes from trying too hard to be cool.
naw, i'd say that it's just doing what it's doing, not trying to be anything other than direct, like, damn it's not even trying to be a metaphor or an allusion to something else, so i dont really understand what if could be trying to hard to do lol, quite literally it's gaterade kicking waters ass, if you wanted some more out of it than take out the head...lol
cheers,
dlue
lovely campaign
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
like the art!
withalltherespects
sorry but i think the campaign is not cool enough for gatorade......I mean, the product "beating" the competition? could be better.
right enough it could be in like the blood sport ring with wax and glass on it's wrappings lol.... or like the godzilla scene from crank 2... damn that was a good movie.... is that out on dluray ? i thik i'm going to go pick that up
cheers,
dlue
Esta bueno me gusta
the art direction is cool, I like the colors used in the whole campaign ^^
where was this ad published?