Advertising Agency: DDB, Sydney, Australia
ECD: Matt Eastwood
Creative Director: Steve Back
Art Director/Copywriter: Ant&Alex
Photographer: Jason Loucas
Retoucher: Dennis Monk
Published: May 2007
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23 Comments
why at night?
Is the only way to show the flash.
Didn´t like this one
Mmm, wouldn't have got it without the title.
Speed cameras here are on tripods.
Usually on busy roads.
might have been better if it was the actual photo from the speed camera?
wait, that sounds done.
so what?
so weird!
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
we did this as tv a while ago.
and is gatorade really about speed or endurance?
добро пожаловать и наслаждается!
The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®
good point. if the ad is for gatorade performance series energy drinks, it should address it somewhere.
GAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY
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It's only an ad.
www.aaasmith.blogspot.com
Er...if I didn't know it was for an energy drink I wouldnt have got. STupiiid!
To write is to be the PUPPET MASTER of brainless sheep.
weird logic. if it's running shoe ad, the idea is fine. now trying too hard.
its too dark, the idea is there but the art director isnt.
I already have a scamp of this for asics running shoes. damn.
Streeeeeeetch. Gatorade is about endurance and recovery.
Without the name, I wouldn't get it as well.
gatorade=resistance not speed.
sidewalk speed camera?
yeah lavinza, gatorade is resistance no speed. This doens work nither for redbull
··o.s.h.e··
oshe.pb@hotmail.com
FAULTY Side walk speed camera...that snap slow crawling runner!
www.michaelwongcc.com
Gatorade PM
Choose:
a) Done before as TV.
b) Wouldn't get it if it wasn't for the title.
c) Wrong benefit
d) All of the above
I comment the comments
d)
What do i win?
The problem is the logic of idea.
I really can't cathch this Speed haha.
There's nothing wrong with the idea; Gatorade will improve your performance so that you can run so fast you will trigger a speed camera, its just that its boring and is peculiarly art directed.
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It's only an ad.
www.aaasmith.blogspot.com