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Gatorade: Speed Camera

Gatorade: Speed Camera
Your rating: None Average: 3.3 (4 votes)

Advertising Agency: DDB, Sydney, Australia
ECD: Matt Eastwood
Creative Director: Steve Back
Art Director/Copywriter: Ant&Alex
Photographer: Jason Loucas
Retoucher: Dennis Monk
Published: May 2007

Comments

slammary's picture 199 pencils

why at night?

Tomás's picture 46 pencils

Is the only way to show the flash.
Didn´t like this one

hang-the-dj's picture 1270 pencils

Mmm, wouldn't have got it without the title.
Speed cameras here are on tripods.
Usually on busy roads.

slurpy's picture 12 pencils

might have been better if it was the actual photo from the speed camera?
wait, that sounds done.

novel's picture 190 pencils

so what?
so weird!

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Tron's picture 174 pencils

we did this as tv a while ago.

prozac_republic's picture 191 pencils

and is gatorade really about speed or endurance?

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

spacecadetglow's picture 249 pencils

good point. if the ad is for gatorade performance series energy drinks, it should address it somewhere.

A. J. SMITH's picture 2850 pencils

GAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

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It's only an ad.

The name is White's picture 82 pencils

Er...if I didn't know it was for an energy drink I wouldnt have got. STupiiid!

To write is to be the PUPPET MASTER of brainless sheep.

mrtalented's picture 2181 pencils

weird logic. if it's running shoe ad, the idea is fine. now trying too hard.

Chris's picture 1859 pencils

its too dark, the idea is there but the art director isnt.

beautifulads's picture 43 pencils

I already have a scamp of this for asics running shoes. damn.

Andreas TM's picture 131 pencils

Streeeeeeetch. Gatorade is about endurance and recovery.
Without the name, I wouldn't get it as well.

special k's picture 131 pencils

gatorade=resistance not speed.

helloween's picture 32 pencils

sidewalk speed camera?

oshe's picture 832 pencils

yeah lavinza, gatorade is resistance no speed. This doens work nither for redbull

··o.s.h.e··

puppiepoppy's picture 1601 pencils

FAULTY Side walk speed camera...that snap slow crawling runner!

"Bowww Wowww"

Javi Ending's picture 126 pencils

Gatorade PM

DarkSide's picture 917 pencils

Choose:
a) Done before as TV.
b) Wouldn't get it if it wasn't for the title.
c) Wrong benefit
d) All of the above

Doing great work is hard, criticize others is way easier.

hang-the-dj's picture 1270 pencils

d)

What do i win?

slammary's picture 199 pencils

The problem is the logic of idea.
I really can't cathch this Speed haha.

A. J. SMITH's picture 2850 pencils

There's nothing wrong with the idea; Gatorade will improve your performance so that you can run so fast you will trigger a speed camera, its just that its boring and is peculiarly art directed.

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It's only an ad.

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