Gatorade: Run

It's in you.

Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda
Published: May 2007

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JxCx138's picture
152 pencils



Hell yeah!!

R. Rinaldi's picture
R. Rinaldi
686 pencils

Done, sorry.

Philip's picture
65 pencils

OMG I call these kind of ads "Shadow ads". If the team does not know how to say what they want to about the product the let the shadow speak, because its always easily adjustable and linked to the actual item. There should be a shadow ad hall of fame. There are thousands of them.

Byte's picture
325 pencils



Varunp's picture
9 pencils

simple and nice....

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Okkay, I may poking a hornets nest here, but...

I like this one a lot, best of the three, yes shadows are cliche's (what isn't). But there good ways and not good ways to re do a cliche.
This one has nice Art Direction and a great location, maybee nobody sweated blood over it but I've seen a whole lot worse.

getconnected2001's picture
989 pencils

Well art directed.
The best of all.

mrtalented's picture
2175 pencils

boring since 80's

Tincho's picture
1093 pencils

WRONG TRANSLATION!, it says: "Is it in you?"

I like them, well done.

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