Gatorade: Newton

Light crisp taste to hit thirst right on the numbers

Advertising Agency: TBWA, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Directors: Renato Fernandez, Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artists: Martin Morales, Paul Russel
Assistant Studio Managers: Riki Komachi, Brian Dougherty


Kerninglife's picture
160 pencils

The visuals are nice but the ad campaign just doesn't evoke emotion to me. Meh.

kleenex's picture
34165 pencils

Visuals are nice.

NicoCiego's picture
1035 pencils

Good copy and even better artwork. Well done!

jack0's picture
29 pencils

great ads

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