Gatorade: Newton

Light crisp taste to hit thirst right on the numbers

Advertising Agency: TBWA, USA
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Directors: Renato Fernandez, Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Group Account Director: Blake Crosbie
Management Supervisor: Magda Huber
Account Executive: Robyn Baker
Assistant Account Executive: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Sports Marketing: Lexi Vonderlieth
Director of Project Management and Print Services: Casey Mooney
Print Producer: Kerri Sparkman
Executive Project Manager: Karen Thomas
Executive Project Coordinator: Bob Hezlop
Senior Studio Artists: Martin Morales, Paul Russel
Assistant Studio Managers: Riki Komachi, Brian Dougherty

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4 comments

Garbz5's picture
Garbz5
142 pencils

The visuals are nice but the ad campaign just doesn't evoke emotion to me. Meh.

kleenex's picture
kleenex
25196 pencils

Visuals are nice.

NicoCiego's picture
NicoCiego
1035 pencils

Good copy and even better artwork. Well done!

leejacko's picture
leejacko
26 pencils

great ads

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