Advertisement

Lungs

Agency Network: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by BBDO, Poland for Gatorade, within the category: Non-Alcoholic Drinks.

7 kilometers behind you. Breathe in. breath out. Air won't run out on you. / Is it in you?

Advertising Agency: BBDO Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Bartek Grala
Copywriter: Daniel Piecka
Illustrator: Bartek Grala
Additional credits: Patrycja Bruź, Katarzyna Maluszycka

Comments (6)

Log in or register to post comments
shahid.h's picture
shahid.h
Activity Score 256

fine layouts and execution...not very convinced with the idea though

Both Sides of the Brain's picture
Both Sides of t...
Activity Score 173

WTF? Ivan, what are these?

ivan's picture
ivan

Print and outdoor. What are you suggesting? :)

Guest's picture
Guest

Yeah these are really bad.
They look horrible for a product you should want to drink.
Try watching a program on ants next time you eat your tea

NastyJester's picture
NastyJester
Activity Score 740

I really don't like the lines. With the first one I wasn't sure whether to read the the left column then the right, or from top to bottom. And I agree with the comments about unappetising imagery... I know people might argue 'yeah, but it's for a fitness drink' but they should still look appealing.

Gaworka's picture
Gaworka
Activity Score 4

I think it's a great, but the idea looks better in Polish language

Advertisement