Gatorade: Leg

Replenish.
Re-punish.

Advertising Agency: DDB, Shanghai, China
Chief Creative Officer: Michael Dee
Executive Creative Director: Victor Ng
Creative Director: Yanchay Tan
Copywriter: John Wish
Art Director: Ivan Wang

10 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i like it, logo treatment is kinda plopped, but I like the visual, no confusion

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

nice idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

Like that

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Reality Check's picture
Reality Check
1868 pencils

Slightly soggy.

Pentastic's picture
Pentastic
53 pencils

good stuff!

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Love the idea, but there is something about the execution of the visuals that doesn't sit well with me...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

salil sharma's picture
salil sharma
24 pencils

great concept

Glut's picture
Glut
3947 pencils

chubby players everywhere! yeah

kleenex's picture
kleenex
34570 pencils

nice idea, could have used better execution imo.

ace85le's picture
ace85le
3939 pencils

very fake.

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