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Leg

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by DDB, China for Gatorade, within the category: Non-Alcoholic Drinks.

Replenish.
Re-punish.

Advertising Agency: DDB, Shanghai, China
Chief Creative Officer: Michael Dee
Executive Creative Director: Victor Ng
Creative Director: Yanchay Tan
Copywriter: John Wish
Art Director: Ivan Wang

Comments (10)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i like it, logo treatment is kinda plopped, but I like the visual, no confusion

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

nice idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
Activity Score 1024

Like that

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Reality Check's picture
Reality Check
Activity Score 2539

Slightly soggy.

Pentastic's picture
Pentastic
Activity Score 53

good stuff!

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Love the idea, but there is something about the execution of the visuals that doesn't sit well with me...

Advertising @ chinaSMACK
http://advertising.chinasmack.com

salil sharma's picture
salil sharma
Activity Score 46

great concept

Glut's picture
Glut
Activity Score 3935

chubby players everywhere! yeah

kleenex's picture
kleenex
Activity Score 49584

nice idea, could have used better execution imo.

ace85le's picture
ace85le
Activity Score 3935

very fake.

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