Gatorade Kids: Soccer

Gatorade Kids: Soccer

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

Your rating: None Average: 3.3 (6 votes)

Comments

Submitted by stbn82 on Mon, 2008-06-23 06:23.

nice campaign. but the kids understand this? know this photos? Is a effective campaign? I think no.

Submitted by ChuckNorris on Mon, 2008-06-23 07:49.

I think it's targeted at parents.

Kids probably have no idea what these pictures represent.

Submitted by getconnected2001 on Mon, 2008-06-23 07:29.

Like the whole campaign.
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Submitted by andré ™ on Mon, 2008-06-23 14:19.

Cool picture...

Submitted by Mister P on Wed, 2008-07-02 09:09.

beautiful idea!

Submitted by madcreation on Fri, 2008-07-11 14:39.

4 those of you that might not know, this is a recreation of a very famous Pele picture from when brazil won the world cup. I love this campaign.

STRTLRS's picture
Submitted by STRTLRS on Tue, 2008-07-15 15:25.

Those photos in the series are iconic to both parents and kids. And no, this campaign is not aimed at kids. Kids have no buying power. They just persuade parents to buy them stuff.

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