Gatorade Kids: Soccer

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman


stbn82's picture
7 pencils

nice campaign. but the kids understand this? know this photos? Is a effective campaign? I think no.

ChuckNorris's picture
834 pencils

I think it's targeted at parents.

Kids probably have no idea what these pictures represent.

getconnected2001's picture
987 pencils

Like the whole campaign.
India at Cannes'08

andré ™'s picture
andré ™
144 pencils

Cool picture...

Mister P's picture
Mister P
48 pencils

beautiful idea!

madcreation's picture
2 pencils

4 those of you that might not know, this is a recreation of a very famous Pele picture from when brazil won the world cup. I love this campaign.

STRTLRS's picture
1607 pencils

Those photos in the series are iconic to both parents and kids. And no, this campaign is not aimed at kids. Kids have no buying power. They just persuade parents to buy them stuff.

I think, therefore... yeah.

Guest's picture

The parent´s decide what´s good for their kids, this campaign is aimed to them.

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