Gatorade Kids: Boxing

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

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23 comments

Wordnerd's picture
Wordnerd
6662 pencils

nice

Crisp One's picture
Crisp One
2007 pencils

Cool campaign, but are there no other famous athletes besides African-Americans?

ChuckNorris's picture
ChuckNorris
834 pencils

Pelé isn't african-american.

In Brazil, we just say he is a black guy.

Disco Munky's picture
Disco Munky
3900 pencils

Thanks for living up to your name "le Douche".

You could always use Larry Bird. Have a picture of a kid laying at the side of the court getting his back fixed, or Ty Cobb or some other fat baseball player. That's what you get when you keep and breed slaves. It comes back to bite you on the ass. If you'd only have carried on doing it a few more generations, there'd be a giant race of Nubian gods, walking about America. How'd you like dem apples?

"stay low, move fast"

Doin' it for the points

Bye's picture
Bye
1468 pencils

You should be a comedian Disco Munky. You seem desperate for an audience.

Prof's picture
Prof
1453 pencils

BOING !!!

:D

Quite really.

Disco Munky's picture
Disco Munky
3900 pencils

Like advertising is something to take seriously?

"stay low, move fast"

Doin' it for the points

Bye's picture
Bye
1468 pencils

I never said that.

Disco Munky's picture
Disco Munky
3900 pencils

Then I don't get what you're on about.

"stay low, move fast"

Doin' it for the points

drunk dave's picture
drunk dave
1066 pencils

Thanks for the Euro, I bought myself some crack. Nice to hear you haven't topped yourself.

Disco Munky's picture
Disco Munky
3900 pencils

You bought crack and didn't think I might want to hit that?

Same old Dave..............I've missed you.

"stay low, move fast"

Doin' it for the points

Crisp One's picture
Crisp One
2007 pencils

My apologies to Brazil, my
contemporary sports history
inst all that it could be.
I wasn't coming off racist.

I was just saying it was people
of the darker pantone color of
pigmented epidermis in all the photos.

:]

Disco Munky's picture
Disco Munky
3900 pencils

Now that's better.

"stay low, move fast"

Doin' it for the points

Have Heart's picture
Have Heart
922 pencils

Sorry, but I find this whole campaign extremely lame. It's exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow". And at least the super-lame Matchbox-campaign, that won Gold this year is also just a bad rip-off of the Lego-ad.

Dear jury-members, what the hell went wrong here?!

Eightball's picture
Eightball
200 pencils

you're so right!

theanc's picture
theanc
2778 pencils

I agree that's really uninspiring and obvious. But I think those ads you've mentioned are all better than this campaign. A shame this work won a Lion.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Bye's picture
Bye
1468 pencils

A bit obvious.

Prof's picture
Prof
1453 pencils

Too forced, i think.

Quite really.

Eightball's picture
Eightball
200 pencils

Kids instead of adults! Cannes last year. Nothing new.

1983's picture
1983
148 pencils
thirty6chambers's picture
thirty6chambers
1464 pencils

they made some really poor choices at cannes this year. ok, every year.

Neil Levy's picture
Neil Levy
314 pencils

you can't worry too much about the choices judges make in a show because it will just make you really, really confused. sometimes, you win. sometimes you don't. and you know, in a way, both are irrelevant because if you win, you gotta do more work the next day. and if you lose, you gotta do more work the next day. the only show that matters is your own personal taste and beliefs because ultimately, it's 1000% out of your control how your work does in the other ones. so don't worry about it. do your best and then don't give too much of a shit afterwards.

that said, i don't know if it discredits the work that the notion of using kids isn't new. if you don't like the ad then that's one thing, but the more work you see the more you realize most everything feels recycled in some way or another.

be well,

-neil.

theanc's picture
theanc
2778 pencils

But it's still a shame this work won a Lion and tons of betters ones were out.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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