Gatorade Kids: Basketball

Gatorade Kids: Basketball

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

Your rating: None Average: 1.7 (6 votes)

Comments

Submitted by dasgoodads on Mon, 2008-06-23 09:30.

There's no way he's going to reach the hoop.

www.dasgoodads.com

m í t i c o's picture
Submitted by m í t i c o on Mon, 2008-06-23 13:50.

Demasiado Obvio...

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De nada sirve una Gran idea sin una Gran ejecución.

Submitted by andré ™ on Mon, 2008-06-23 14:17.

Why only black kids, what's up with that?

Only black kids drink Gatorade?

Don't get it...

Submitted by whitespace on Mon, 2008-06-23 21:31.

And no one complains when a whole campaign is on white kids.

I wonder why.

Submitted by andré ™ on Tue, 2008-06-24 08:00.

I wasn't complaing, I was just wondering, perhappys when you doing a national campaign you should diversify the ethenicity for a broader reach.

Submitted by fen1x on Tue, 2008-06-24 03:23.

Its not that.
When you look at community in US its something about 20% are black. BUT in "final four" 90% are black.
In most sport disciplines black people dominate: NBA, NFL, Sprint even football.