Gatorade Kids: Basketball

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

Related videos by Shutterstock


dasgoodads's picture
101 pencils

There's no way he's going to reach the hoop.

m í t i c o's picture
m í t i c o
676 pencils

Demasiado Obvio...

De nada sirve una Gran idea sin una Gran ejecución.

andré ™'s picture
andré ™
144 pencils

Why only black kids, what's up with that?

Only black kids drink Gatorade?

Don't get it...

whitespace's picture
1953 pencils

And no one complains when a whole campaign is on white kids.

I wonder why.

andré ™'s picture
andré ™
144 pencils

I wasn't complaing, I was just wondering, perhappys when you doing a national campaign you should diversify the ethenicity for a broader reach.

fen1x's picture
471 pencils

Its not that.
When you look at community in US its something about 20% are black. BUT in "final four" 90% are black.
In most sport disciplines black people dominate: NBA, NFL, Sprint even football.

Guest's picture

Obviously none of the previous contributors got the idea of this ad. This is made to look like a kid version of Michael Jordan, a famous endorser of the Gatorade brand. This is borrowed interest, and not very good.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments