Gatorade: Heart

39 kilometers behind you. Your heart will not brake. You will brake the record / Is it in you?

Advertising Agency: BBDO Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Bartek Grala
Copywriter: Daniel Piecka
Illustrator: Bartek Grala
Additional credits: Patrycja Bruź, Katarzyna Maluszycka
Published: March 2008

6 comments

Guest's picture
Guest

YEUK!! Having worked in foods I know how easy it is to put off customers. Any negative taste in the mouth, be it from an animal, people dipping their fingers in the bowl, or bodily parts are a definite no-no. The name of the game is appetite appeal not unsavoury images. The only thing it portrays is function. But at the expense of good taste? Bah!

Guest's picture
Guest

Gatored doesn´t sell taste. It sells sport´s attitude.
Sorry for my english.

Guest's picture
Guest

seriously, if you're going to publish this on aotw, have a proof reader (or a friggin translator) check your ad first.

39 kilometerS !!!
Your heart will not BREAK. You will BREAK the record.

there is no excuse for bad english on that simple level. anyhow the copy sucks donkey balls...

Prof's picture
Prof
1453 pencils

seriously guys, if you're going to publish this ad on aotw, at least either get a spellchecker or a translator.

39 kilometerS !!!

it's BREAK, not brake.

there is no excuse for bad english especially when it's so in-your-face wrong. bad copywriting and the line sucks donkey balls anyways.

Quite really.

just write's picture
just write
653 pencils

not interesting at alll..

Guest's picture
Guest

Gatored doesn´t sell taste. It sells sport´s attitude.

But people with attitudes consume foods and drinks. The images are a turn off to the many and appealing to the few.

Log in or register to post comments