Gatorade: Dywane Wade

After a roller-coaster season of the Heat battling through all the criticism, Dwyane Wade gets a little love from TBWA\Chiat\Day Los Angeles and Gatorade. The ad will run in Sports Illustrated and The Miami Herald. It showcases the fact that his determination to dig deep inside to win the championship speaks louder than any critic ever could.

Retouching: Rick Legorreta E-Graphics:

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Group Creative Director: Brent Anderson Group
Creative Director: Steve Howard
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Worldwide Managing Director: Nick Drake
Account Director: Blake Crosbie
Management Supervisor: Chris Asahara
Account Executive: Bill Herman
Sports Marketing Account Executive: Lexi VonderLieth
Account Group Assistant: Peter Swanson
Research: Steven Smith
Group Planning Director: Scott MacMaster
Senior Planner: Marisa Robertson
Planner: Rebecca Harris
Project Manager: Karen Thomas
Print Producer: Aliza Grover
Art Producer: Sabrina Bajaj
Copy Editor: Kat Pingol, Scott Roberts
Retouching: Hugo Munoz, Juan Salazar
Director: Darren Murray
Production Manager: Bob Hezlep

July, 2012


vote4pedro's picture
4601 pencils

Not a fan of taking a cliché and turning it into a visual. That said, this would have worked far better if it were Lebron. He was infinitely more criticized than Wade. And he's the one who carried them to the title.

kleenex's picture
40726 pencils

Fully agree this would of had more impact if it was LeBron.

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