Gatorade: Dywane Wade

After a roller-coaster season of the Heat battling through all the criticism, Dwyane Wade gets a little love from TBWA\Chiat\Day Los Angeles and Gatorade. The ad will run in Sports Illustrated and The Miami Herald. It showcases the fact that his determination to dig deep inside to win the championship speaks louder than any critic ever could.

Retouching: Rick Legorreta E-Graphics:

2 comments

vote4pedro's picture
vote4pedro
4601 pencils

Not a fan of taking a cliché and turning it into a visual. That said, this would have worked far better if it were Lebron. He was infinitely more criticized than Wade. And he's the one who carried them to the title.

kleenex's picture
kleenex
38984 pencils

Fully agree this would of had more impact if it was LeBron.

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