Gatorade: Drops Of Sweat, 3

Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Gustavo Siemsen
Planners: Cintia Gonçalves, Valter Bombonato
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra

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xiaoguo9701's picture
2 pencils


Guest's picture

You understood it? Can you explain then?

pez's picture
1718 pencils

you did it?

paumarques's picture
1314 pencils


Pau Marquès
(+34) 670 36 79 83

Shingo's picture
406 pencils

cant get it, some body explain the 1ml plz

mikeelrapido's picture
1929 pencils

Microelement flying..


the_lizard_king's picture
1259 pencils

If this is the quality of cannes lions..... then i really pity our advertising creativity. I felt it is below average and it is absolutely demeaning to the creativity showcased so far. I really plead all the people who liked it to not take me wrong... but this is my honest opinion.

And then GOD said...
Let there be creativity!!!

dollypoppin's picture
1423 pencils

I know exactly what you mean. I understand the ad, but it's not that great. I thought only great ads win a lion.

"Nihil sub sole novum"

Guest's picture


Guest's picture

guys, just click the ad and watch this through a full screen version.
then, you can find what this ad want to say :)

alicesososo's picture
32 pencils

guys, just click the ad and watch it through the full screen.
then you can find what this ad means :)

besnik's picture
105 pencils

Click in the pic to view it larger. I like it.

miko1aj's picture
3097 pencils

Okay. You drink it, and every drop of Gato will squeeze the sweat out of You. Okay. It's brilliantly executed, ane very solid, but… do You really think that association of sweat to drinking liquid is proper?

Guest's picture

this is so fine, i hate Brazil… in a good way!!!

mockingbird's picture
238 pencils

explain please? and do you think people have the time to think and stare at this piece of work as you call it for the rest of their lives.?

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