Gatorade: Drops Of Sweat, 2

Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Gustavo Siemsen
Planners: Cintia Gonçalves, Valter Bombonato
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra

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j2mango's picture
534 pencils

who can tell me the copy
can't read it
toooooooooooooooooooooooooooooooo small

slowrider's picture
648 pencils

the copy is the numeration of drops from 1mml to 500ml

one should not take life so seriously - as one will not come out of it alive.

dollypoppin's picture
1423 pencils

Yea, too small to see even if you viewed it on full screen.

"Nihil sub sole novum"

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

simply clever..

jponino's picture
601 pencils


Guest's picture

Very nice

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