Gatorade: Drops Of Sweat, 2

Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Marco Giannelli (Pernil)
Advertiser's Supervisor: Gustavo Siemsen
Planners: Cintia Gonçalves, Valter Bombonato
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra

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6 comments

534 pencils

j2mangoThursday, July 1, 2010 - 01:45

who can tell me the copy
can't read it
toooooooooooooooooooooooooooooooo small

649 pencils

slowriderThursday, July 1, 2010 - 06:16

the copy is the numeration of drops from 1mml to 500ml

one should not take life so seriously - as one will not come out of it alive.

1419 pencils

dollypoppinMonday, August 9, 2010 - 01:38

Yea, too small to see even if you viewed it on full screen.

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"Nihil sub sole novum"

307 pencils

Libor OubrechtThursday, July 1, 2010 - 08:05

simply clever..

607 pencils

jponinoThursday, July 1, 2010 - 08:34

nice

GuestThursday, July 1, 2010 - 14:09

Very nice

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