Gatorade: Boxing
Gatorade always wins
Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Issam Al Bouini
Executive Creative Director: Adham Obied
Client servicing: Edward Harris
Illustrator: 6B E- Studio
ADC: Guilhereme Pecego
Published: December 2009


13 Comments
Great!!!!
The whole campaign has the sweaty sheen that comes from trying too hard to be cool.
like it ...like it
Totally agree with Reality Check. But I think it's more like a caricature, they're giving too much credits to the beverage, and it's turning into something real funny. 1st level jokes...
7/10 for the whole campaign
I really love it.. clear and straight to the point idea.. great art direction..
A bottle personified... how original is that!!!
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
that means it is original ;-)
withalltherespects
coooolll
clear winner!
withalltherespects
lovely campaign!
am i missing something? is this just a bottle that always wins?
Very good!! for the eighties
nice art direction