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Basketball

Agency: 
Published/Aired: 
June 2008
Description: 
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

Comments (7)

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Highest Rated

Guest's picture
Guest

Obviously none of the previous contributors got the idea of this ad. This is made to look like a kid version of Michael Jordan, a famous endorser of the Gatorade brand. This is borrowed interest, and not very good.

dasgoodads's picture
dasgoodads
Activity Score 101

There's no way he's going to reach the hoop.

m í t i c o's picture
m í t i c o
Activity Score 676

Demasiado Obvio...

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De nada sirve una Gran idea sin una Gran ejecución.

andré ™'s picture
andré ™
Activity Score 144

Why only black kids, what's up with that?

Only black kids drink Gatorade?

Don't get it...

whitespace's picture
whitespace
Activity Score 1953

And no one complains when a whole campaign is on white kids.

I wonder why.

andré ™'s picture
andré ™
Activity Score 144

I wasn't complaing, I was just wondering, perhappys when you doing a national campaign you should diversify the ethenicity for a broader reach.

fen1x's picture
fen1x
Activity Score 471

Its not that.
When you look at community in US its something about 20% are black. BUT in "final four" 90% are black.
In most sport disciplines black people dominate: NBA, NFL, Sprint even football.

Guest's picture
Guest

Obviously none of the previous contributors got the idea of this ad. This is made to look like a kid version of Michael Jordan, a famous endorser of the Gatorade brand. This is borrowed interest, and not very good.

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