March 2010

Print advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Float like a butterfly sting like a bee.
1/2 the calories all the G

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Directors: Donna Lamar
Copywriters: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producers: Sofia Akinyele, Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato

Comments (12)

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Phil Lestino's picture
Phil Lestino
Activity Score 1684


perromalo's picture
Activity Score 429

Beautiful pack shot

satrianee's picture
Activity Score 3748

and beautiful visual with beautiful colors... Quote fits fine.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Interesting. As a writer if I presented this quote as a line to my CD he'd tell me to get the hell out of my office. The least they could have done was find other quotes as a series to fit the light on your feet idea. I want to love these ads...they look fantastic. I get the idea..they are north of bad but I just can't help feeling like they're easy . But hey..>I don't work at Chiat or for Lee Clow. So what the heck do i know.

Let's keep advertising fun

Pedestrian's picture
Activity Score 492

Yeah what's up with the quote? That's a pretty boring approach to what could be a fun client.

Bahamut's picture
Activity Score 105

I like the photo...but the quote it´s from Mohamed Ali...Ali was a Boxer, and Basketball is not Boxing...It looks preety obvious to me.

J Designer's picture
J Designer
Activity Score 2420

I absolutely agree!

silvi's picture
Activity Score 4172


alejulimaty's picture
Activity Score 842

a lot of people worked on this pack shot

maranca82's picture
Activity Score 422

Half the calories, zero concept.

Ed Rapport's picture
Ed Rapport
Activity Score 724

I expect better advertising from Chiat/Day LA.. Especially with Jayanta working on this.. Of all the magical things one could say... I can't believe they went with "float like a butterfly sting like a bee" for the headline. Lazy and uncreative ad. Not impressed.. boring! I rather have drink generic brand bottled water.

michelangelo's picture
Activity Score 660

terrible photography... looks like the basketball star is too heavy to jump

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