Replenish.
Re-punish.
Advertising Agency: DDB, Shanghai, China
Chief Creative Officer: Michael Dee
Executive Creative Director: Victor Ng
Creative Director: Yanchay Tan
Copywriter: John Wish
Art Director: Ivan Wang
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5 Comments
nice idea, bad execution
Replenish. Re-punish - is a fantastic positioning! Must agree with shekhar though, I don't think you guys have done the idea justice.
He is playing against nobody!!... very strange retouch... nice concept.
That's gotta hurt XD Nice one.
déjà-vu
http://www.joelapompe.net/2011/09/26/twisted-sundek-gatorade/
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