Gastrovet: Angry cows

Gastrovet
Antiacid - Antiflatulent
20 chewable tablets
For Oral Consumption

Advertising Agency: Maksim Fulltime, Guayaquil Ecuador
Chief Creative Officers: Jimmy Landaburu, Chuck Vallarino
Executive Creative Directors: Jimmy Landaburu
Art Director: Jimmy Landaburu
Copywriter: Freddy Ordoñez
Illustrator: Jimmy Landaburu
Account manager: Maria Isabel Amaya

Related videos by Shutterstock

15 comments

alvord's picture
alvord
162 pencils

Concept interesting and funny¡

Rotzgoht's picture
Rotzgoht
186 pencils

Ok, I'll play, because I want to understand, how is this interesting or funny? You simply replaced one element of someone else's concept with your product, slapped on some kind of explanatory tag, and are now calling it your Ad. It seems like "borrowed interest" to the point of rip-off.

Am I missing something?

Taylormade's picture
Taylormade
412 pencils

You're right... you'll never win any awards with an ad that has "borrowed interest"?

Oh wait, this one for Apple seemed to do ok and bears a striking resemblance to Orwell's 1984. http://www.youtube.com/watch?v=OYecfV3ubP8 They even had the nerve to call it 1984.

Rotzgoht's picture
Rotzgoht
186 pencils

Ok, so I get the tone of your post, it's sarcasm, right?

Now let me see if I understand your point; you believe that Apple's 1984 Ad (arguably the most groundbreaking television spot in advertising) is comparable to these Ads, at least in terms of "borrowed interest".

Once I get over the shock of the flippant comparison and try to only judge it by the basis of the argument, on some level you may be right.

One is a great literary work whose usage resonated with and was integral to the message of the campaign (and when Apple used the title "1984" it was in reference to the year of the campaign, not the book by Orwell. It's very smart). The art directors on the campaign had to delve the book for its imagery. And still the message can stand apart from the book that inspired it.

The second example (your angry birds rip-off) is screen capturing a video game and placing the product and tag onto it.

Actually, your argument works only if we continue to use the polite term "borrowed interest".

Taylormade's picture
Taylormade
412 pencils

The first 75% of the 1984 spot was a direct lift from Orwell's 1984 – then the woman representing the Apple product is inserted into the action and smashes Big Brother's screen and saves the day. This visual is a direct lift from Angry Birds – then the product is inserted into the action to smash the food that gives you indigestion to save the day. Fundamentally the thinking is the same.

If you don't like this Angry Birds ad, that's fine. I'm just saying to automatically dismiss it on the grounds of borrowed interest dismisses some of the most popular ads of all time.

As an aside, I think if 1984 were released today people would laugh at it. It's not holding up.

Rotzgoht's picture
Rotzgoht
186 pencils

Uhm, since you keep calling it "Orwell's 1984", I'll now assume you are referring to the movie, as opposed to the book. I was trying to give you the benefit of the doubt. The movie, in fact, was released a year later, after the commercial.

As far as the movie standing the test of time, who cares? This is not a movie review site. We get to review Ads. And for many of us, advertising is our business and therefore our life. And we take it seriously, unlike these "angry bird" Ads.

So the example you give for your argument is not valid. But you are right about a couple of things; bad Ads do occasionally win awards; "this visual is a direct lift from Angry Birds"; and your opinion to like it.

If the client is happy with Ads, so be it. If it helped their business, so be it. This type of thing happens all the time. But when it's reviewed on this site based on its creative merits, it fails to an almost insulting degree of miserable.

alvord's picture
alvord
162 pencils

Rotzgoht, if you've done something better you can criticize, but I bet you've never won any prizes in any festival.
Thank you for your desire to appear even in these posts.
This campaign is fresh and new. Closes in concepts, ideas and art.

alvord's picture
alvord
162 pencils

Good luck.

Rotzgoht's picture
Rotzgoht
186 pencils

Ok, forgetting that Taylormade's example forgets the fact that the commercial came before the movie, what are you now telling me?

Are you now saying that only people who've "done something better can criticize"? Then I would ask you, what's the purpose of this site?

It seems like you are desperately attempting to steer the conversation from the message and onto the messenger. That might imply that you have no message.

I could attempt to describe the client pitch, where these same issues might've been raised by the client. Did you try to make the client feel stupid too?

And since the purpose of your post is not to question my statements nor to carry on the conversation, you make a case as to my character. I must defend myself.

I have won awards. I have won them in advertising. I have also won them in creative writing, theater, athletics, academics, and even boy scouts. Who cares? Maybe my parents and also the shelf which I put them on. And you.

So now that I get to have an opinion. I must say, that I see your Ads as lazy and stolen creative. You call that fresh and new.

The one thing that my argument with Taylormade did prove is that this is a subjective industry.

Good luck to you too, sir.

alvord's picture
alvord
162 pencils

I did not know you've been hurt so much criticism.
Well no one judges your sports awards, academic or school, ¨ you Follow congratulate¨ brother is front and nourishing
with your ¨Comments¨ valuable creative.
nice campaing, and do not be mediocre or suffering.
GAME OVER.
good luck ¨again¨

Taylormade's picture
Taylormade
412 pencils

I was talking about the Apple 1984 commercial being a direct lift from the book, not the movie. I've never seen the movie. And I was talking about the 1984 commercial not holding up. It's dated and a bit cheesy now.

And I agree that you don't have to have done better work to have a valid opinion. Everybody is free to voice their opinion and everybody is free to ignore it if they choose. I've done some work I consider pretty good... but the industry at large would consider Apple's 1984 ad better than anything I've done. But I am still free to think it's past its expiration date. I get why you don't like this ad. I don't think it's great. I just don't think "borrowed interest" is an automatic fail.

oscarvera's picture
oscarvera
44 pencils

Muy bueno y fresco

dean viii's picture
dean viii
1676 pencils

same ad three times.

Tommy G.'s picture
Tommy G.
897 pencils

I'm not sure if they have the rights to use a popular gameplay

colombiad's picture
colombiad
34 pencils

no comunica y tampoco me vuelve loco la idea. pero, trabajenlé.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments