Gas Jeans: Stand Up for Simplicity, 3

Advertising Agency: Kennedy+Castro, London/Rome/NYC, UK/Italy/USA
Creative Director: Ercole Egizi
Copywriter: Cosimo Bizzarri
Photographer: Scott Schuman (aka The Sartorialist)
Photo Optimization: Matteo Tranchellini Studio
Development: thinkingabout
Published: June 2010

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8 comments

Guest's picture
Guest

not good...but company is good...

thedesignaddict's picture
thedesignaddict
5329 pencils

Ah, the smell of fashion 'advertising'.

helvet.lang's picture
helvet.lang
62 pencils

social "conscious" cause for fashion....
I prefer when Diesel does that humorously.
And the art direction "natural pictures taken in the street then uploaded on my blog" doesn't work for me....

thumbdown for simplicity....

the ad which wasn't there

Yarp's picture
Yarp
387 pencils

"Yes we the simplifiers who are all wearing multiple layers of carefully thought-out pieces of clothing."

Simple is jeans and a t-shirt. The more you layer, the more you have to think about matching. In all the ads we have multipl...oh God why am I looking for the concept in a fashion ad? I'm sorry.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

i totally agree with Yarp

Anonymous Author's picture
Anonymous Author
1541 pencils

Design and layout is well-done; models are overdone, photography is simply done.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Hibon's picture
Hibon
3731 pencils

Just keep this photo... in 3O years time we will all have a great laugh about it.

Simple ideas are the best !

velle's picture
velle
1550 pencils

One is Diesel, one is Guess... I mean Gas. Too funny for words.

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