PRESENTSFashion

Gas Jeans: Rainbow

Rainbow maker.
It's true. Share your true experience at gasjeans.com

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons

9 comments

TRICKY's picture
TRICKY
3950 pencils

different approach .....but not exciting

btw is there something wrong with her feet or is it just the image???

The man who stops advertising to save money is like the man who stops the clock to save time

jacoposh's picture
jacoposh

it's the picture that is quite dark. the feet were perfect... and the girl too :-)

TRICKY's picture
TRICKY
3950 pencils

ahhh thats a relaxing thought ...hope you enjoyed the shoot;)

The man who stops advertising to save money is like the man who stops the clock to save time

jacoposh's picture
jacoposh

it's been actually very very good! :-)

Guest's picture
Guest

damn, i love these hairy italian girls!

jacoposh's picture
jacoposh

she is actually south african :-)

racqcurious's picture
racqcurious
38 pencils

if I were to share my true life story seeing , I'ld be relaxed to do so, good job.

Michele Montanucci's picture
Michele Montanucci

An adv campain well done both in copywriting and art direction. A clever language that impacts the target. Very good!

Guest's picture
Guest

you're kidding

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