Gas Jeans: Racers

Lunch-break racers.
It's true. Share your true experience at gasjeans.com

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons

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4 comments

Gueeest's picture
Gueeest

F1 on the grass?

Rog's picture
Rog
6094 pencils

"Ethical actions..."?

>>>> That's not an ad. THIS is an ad.

andrej dwin's picture
andrej dwin
939 pencils

why do you post these GAS ads from Attila, Italy all the time ivan?
I haven't really seen a good one I think. and there's been like 30 already here.

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anand_rohit85's picture
anand_rohit85
29 pencils

i quite like this one frm the whole campaign
Keep Rocking!!

The elevator to success is out of order. You'll have to use the stairs... one step at a time.

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