ALAA's picture
439 pencils

I love the camp.... coooool.

CDart's picture
54 pencils

Actualy... I think its a weak idea, but i like the execution... Not Bad.

Lorem Ipsum's picture
Lorem Ipsum
49 pencils

no. taxes are evil. paper is ok

back2b's picture
191 pencils

Good point.

I do sympathise with paper as well.

Heads's picture
194 pencils


cheok's picture
32 pencils

hmm.. nice art direction. But dont you think the idea is a little weak ?

satan's picture
181 pencils

A very good dramatisation,
but weak on theme,
agreed CHEOK

purplesimon's picture
473 pencils

As a freelance copywriter, paper is most definitely not evil, whereas taxes most definitely are.

AdDavid's picture
406 pencils

good execution, but weak idea. wud have worked well for something else, but not this.

amit sonar's picture
amit sonar
12 pencils

i love the campaign
nice art direction

bknowlden's picture
3647 pencils

These are great, when have you seen anything near this for tax preparation?

ivan's picture

Very tough category. Fun campaign for sure.

nemesis's picture
765 pencils

It's funny, but I find the idea kinda dumb and lame.

thecharles's picture
104 pencils

Wrong, taxes are evil. Paper is paper.

Claus Thaler's picture
Claus Thaler
32 pencils

Hey, wait a second, I don´t get ist: These are print ads, am I right? Printed ads in magazines? Which mean that they´re printed on paper? And these people are trying to tell me that paper is evil?

popdistortion's picture
1592 pencils

You're going way to deep. No need on this ad.

popdistortion's picture
1592 pencils

At first glance I thought that evil paper gnome wanted to light himself on fire. Nice art but the idea isn't that great.

Desi's picture
1052 pencils

The logic is all wrong. It is not the paper, it is process. Obviously the idea came first.

JELLYGOOSE's picture
88 pencils

it is the first time that I see a print campaign with photo shootings/production for taxes. and thats all ok. but why the paper is evil?!?
I mean this is a wierd anaolgy I guess. cuz if the paper is evil than the final exams are good but the paper is evil! WHATTT? :) taxes are evil. dont hate paper. love 'em b'oi!

mariayya's picture
150 pencils

great, excellent for the category, impecable art direction, and yes, for this kind of thing probably paper is evil because it doesn't allow any mistakes when filling out the forms, if you make one you can't correct it and have to start over!

ripster's picture
152 pencils

great and silly

somehow i want to believe that the line is not close enough to the product, but on the other hand, actually it's a genious line. Can't get it out of my head.

who can say that about their last product?

BMW Z8 is deadly
Drive safer with BMW Z9

woo, see the difference?
"Paper is evil" works, BMW Z8 does not. BMW or any other company would never create a negative story about their own products, even if there is a successor. The Online Tax Product (it's not, i just call it product) is pretty adequate for this idea, so they used it.

One of the freshest campaigns i have seen for some time.

ALAA's picture
439 pencils

Hi ripster.. I don't know if i get you.. they are saying paper its evil which is not there product.. So nothing negative they said abut there product which is the online.


Bianconiglio's picture
406 pencils

is this an insight based ad?

namalsan's picture
2 pencils


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