Garnier Ultra Lift: Forever Young

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Peter Rettinghausen
Copywriter: Peter Rettinghausen
Art Director: Bruce Roberts
Photographer: Scheffold Vizner
Account Executives: Margrit Weber, Jennifer Meier

Related videos by Shutterstock

23 comments

fadirahhal's picture
fadirahhal
235 pencils

Idea is ok, but need more work

chicagohour's picture
chicagohour
361 pencils

:)

Hmmmmm

pierrelastname's picture
pierrelastname
2869 pencils

done!

Milan Solanki's picture
Milan Solanki
986 pencils

yes, idea is good

Drogag's picture
Drogag
112 pencils

she not like clean theet

NicoCiego's picture
NicoCiego
1035 pencils

what?

Hadrons's picture
Hadrons
5743 pencils

cute.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think the joke is more convincing than the product here. And it was a pretty lame joke in the first place.

pez's picture
pez
1733 pencils

Sorry, but this is obviously misleading advertising. Seems like student work for me.

Bianconiglio's picture
Bianconiglio
406 pencils

Like it, but need more art direction

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

ha ha haa..! good one.!

jenny ray's picture
jenny ray
52 pencils

OMG, she is married to a very old man, is it?

simonds08's picture
simonds08
598 pencils

possibly, but she is also a very old woman.

andylefty's picture
andylefty
4537 pencils

Done and feels too easy.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Good idea, not so much the art direction.

vote4pedro's picture
vote4pedro
4601 pencils

For anyone who missed the link. It's an obvious rip off.

Setinho's picture
Setinho
189 pencils

Creative, but disgusting. Women don't like to see this kind of ad.

The JACK's picture
The JACK
438 pencils

the Fake one.. not possible...and unbelievable.....not convincing...

pavel23's picture
pavel23
24 pencils

Mega done, even from the same Network!!!!!

Roger Keynes's picture
Roger Keynes
5498 pencils

Not persuasive. Not smart.

Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

Exaggeration is of course effective in many cases -- for drama.

But I don't think exaggeration is always the way to go -- if someone is buying cream that will make their skin look younger, I think something that is actually believable is likely to be more effective.

Lazarus's picture
Lazarus
1502 pencils

Not buying this. And I'm sure the client didn't either.

Log in or register to post comments