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Garnier Ultra Lift: Forever Young

Garnier Ultra Lift: Forever Young
Your rating: None Average: 5.1 (40 votes)

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Peter Rettinghausen
Copywriter: Peter Rettinghausen
Art Director: Bruce Roberts
Photographer: Scheffold Vizner
Account Executives: Margrit Weber, Jennifer Meier

23 Comments

fadirahhal's picture 197 pencils
fadirahhal | Wed, 2011-12-21 00:56

Idea is ok, but need more work

chicagohour's picture 128 pencils
chicagohour | Wed, 2011-12-21 01:01

:)

Hmmmmm

zarski's picture 1704 pencils
zarski | Wed, 2011-12-21 01:09

done!

Milan Solanki's picture 698 pencils
Milan Solanki | Wed, 2011-12-21 01:09

yes, idea is good

darksideman's picture 58 pencils
darksideman | Wed, 2011-12-21 02:05

she not like clean theet

NicoCiego's picture 652 pencils
NicoCiego | Wed, 2011-12-21 05:01

what?

Hadrons's picture 5392 pencils
Hadrons | Wed, 2011-12-21 02:35
5

cute.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2011-12-21 03:49

I think the joke is more convincing than the product here. And it was a pretty lame joke in the first place.

http://jackmancer.com/
http://twitter.com/jackmancer/

pez's picture 1664 pencils
pez | Wed, 2011-12-21 04:31
3

Sorry, but this is obviously misleading advertising. Seems like student work for me.

Bianconiglio's picture 354 pencils
Bianconiglio | Wed, 2011-12-21 05:08

Like it, but need more art direction

Prasad Weerasekara's picture 459 pencils
Prasad Weerasekara | Wed, 2011-12-21 05:55
9

ha ha haa..! good one.!

jenny ray's picture 52 pencils
jenny ray | Wed, 2011-12-21 07:28

OMG, she is married to a very old man, is it?

simonds08's picture 626 pencils
simonds08 | Wed, 2011-12-21 08:55

possibly, but she is also a very old woman.

joelapompe's picture 2480 pencils
joelapompe | Wed, 2011-12-21 10:32

done :
http://www.joelapompe.net/2011/12/21/sleeping-beauty-with-dentures-you...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

andylefty's picture 3136 pencils
andylefty | Wed, 2011-12-21 11:17
2

Done and feels too easy.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Wed, 2011-12-21 11:33

Good idea, not so much the art direction.

http://www.mandarinoadv.com

vote4pedro's picture 3785 pencils
vote4pedro | Wed, 2011-12-21 12:06
1

For anyone who missed the link. It's an obvious rip off.

Setinho's picture 11 pencils
Setinho | Wed, 2011-12-21 13:22

Creative, but disgusting. Women don't like to see this kind of ad.

The JACK's picture 442 pencils
The JACK | Thu, 2011-12-22 03:15

the Fake one.. not possible...and unbelievable.....not convincing...

pavel23's picture 22 pencils
pavel23 | Thu, 2011-12-22 03:32

Mega done, even from the same Network!!!!!

Roger Keynes's picture 4088 pencils
Roger Keynes | Thu, 2011-12-22 05:23
4

Not persuasive. Not smart.

Will Think for Salary

Wordfruit's picture 927 pencils
Wordfruit | Thu, 2011-12-22 09:32

Exaggeration is of course effective in many cases -- for drama.

But I don't think exaggeration is always the way to go -- if someone is buying cream that will make their skin look younger, I think something that is actually believable is likely to be more effective.

Hire Top Copywriters // Wordfruit Copywriting Blog

Lazarus's picture 1304 pencils
Lazarus | Thu, 2011-12-29 07:41

Not buying this. And I'm sure the client didn't either.

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