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Zigzag

Agency: 
Published/Aired: 
July 2009
Description: 

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang

Comments (11)

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Highest Rated

ek kanya's picture
ek kanya
Activity Score 814

good layout. frigin good.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

funky_frogii's picture
funky_frogii
Activity Score 2536

gooood one.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Soooo first idea. I can't believe this won in Cannes. A joke in my eyes.

gioborde's picture
gioborde
Activity Score 1387

"first idea".????...dude ...what are you talking about, how can this be a first idea....have you not seen the typeof ads done for this line of products....its very fresh.....

GiBo

Nidal Almohtadi's picture
Nidal Almohtadi
Activity Score 19

very fresh idea

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

Chopper's picture
Chopper
Activity Score 1015

Why three? This the worst for bends.

Guest's picture
Guest

Idea doesn't merit 3 executions. Good single Idea.

Ginx's picture
Ginx
Activity Score 8

Geez, some of you creatives are far too critical. You know the saying: "jealousy makes you nasty".
I think it's a great idea and explains the benefit of GPS very well. Congrats to the creative team. You deserve your win.
And to that nasty comment from the guest, maybe if you showed more appreciation, you'd be winning awards too.

Chinpi's picture
Chinpi
Activity Score 19

Amazing, really nice guys, congrats.

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

SOOO GOOOOD.

ek kanya's picture
ek kanya
Activity Score 814

good layout. frigin good.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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