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Agency: 
Published/Aired: 
July 2009
4721
Description: 

Print advertisment created by Ogilvy, China for Garmin, within the category: Electronics, Technology.

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang

Comments (10)

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Highest Rated

tirthomitro's picture
tirthomitro
Activity Score 2758

true CurryJ. i'm with you on this!

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture
CurryJ
Activity Score 955

Was so much copy really necessary? Couldn't it just be 'GPS 765T comes with Lane Assist'?

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I think; therefore I am

tirthomitro's picture
tirthomitro
Activity Score 2758

true CurryJ. i'm with you on this!

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture
CurryJ
Activity Score 955

thanks, man!

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I think; therefore I am

Guest's picture
Guest

CurryJ, your comment is valid. but can't you talk about how fresh the direction and art are, instead of sounding like a sore loser? i'd like to see YOUR work. fyi, i didn''t do this

sirvan's picture
sirvan
Activity Score 29860

Really?

+++

"I love some things, and don't love some other things."

CurryJ's picture
CurryJ
Activity Score 955

Look, dude...as a copywriter, I look at the copy before I see the whole idea. So give me a break, yeah?

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I think; therefore I am

Guest's picture
Guest

I think these are great and really get across how confusing new roads can be and how GPS can get you out of that mess.

Guest's picture
Guest

well... i think this is very lame.
student work.

she_kai's picture
she_kai
Activity Score 221

Cannes Gold...
I found this kind of art direction really gets cannes happy,think the "Levis"and"Fanta"

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

im agreed with carry's comment on the copy, it can b a little shorter,good observation bro, but also, in a whole, itz a good work, simple, well communicated n effective

tanvir

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