Garmin GPS: Zigzag

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang

11 comments

funky_frogii's picture
funky_frogii
2536 pencils

gooood one.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

Soooo first idea. I can't believe this won in Cannes. A joke in my eyes.

Gi_bo's picture
Gi_bo
1385 pencils

"first idea".????...dude ...what are you talking about, how can this be a first idea....have you not seen the typeof ads done for this line of products....its very fresh.....

GiBo

Nidal Almohtadi's picture
Nidal Almohtadi
19 pencils

very fresh idea

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice idea

Chopper's picture
Chopper
1015 pencils

Why three? This the worst for bends.

Guest's picture
Guest

Idea doesn't merit 3 executions. Good single Idea.

Ginx's picture
Ginx
8 pencils

Geez, some of you creatives are far too critical. You know the saying: "jealousy makes you nasty".
I think it's a great idea and explains the benefit of GPS very well. Congrats to the creative team. You deserve your win.
And to that nasty comment from the guest, maybe if you showed more appreciation, you'd be winning awards too.

Chinpi's picture
Chinpi
19 pencils

Amazing, really nice guys, congrats.

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

SOOO GOOOOD.

ek kanya's picture
ek kanya
814 pencils

good layout. frigin good.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

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