Garmin GPS: Weave

GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.

Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang

Related videos by Shutterstock

10 comments

CurryJ's picture
CurryJ
955 pencils

Was so much copy really necessary? Couldn't it just be 'GPS 765T comes with Lane Assist'?

================================================
I think; therefore I am

tirthomitro's picture
tirthomitro
2722 pencils

true CurryJ. i'm with you on this!

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture
CurryJ
955 pencils

thanks, man!

================================================
I think; therefore I am

Guest's picture
Guest

CurryJ, your comment is valid. but can't you talk about how fresh the direction and art are, instead of sounding like a sore loser? i'd like to see YOUR work. fyi, i didn''t do this

sirvan's picture
sirvan
29870 pencils

Really?

+++

"I love some things, and don't love some other things."

CurryJ's picture
CurryJ
955 pencils

Look, dude...as a copywriter, I look at the copy before I see the whole idea. So give me a break, yeah?

================================================
I think; therefore I am

Guest's picture
Guest

I think these are great and really get across how confusing new roads can be and how GPS can get you out of that mess.

Guest's picture
Guest

well... i think this is very lame.
student work.

she_kai's picture
she_kai
221 pencils

Cannes Gold...
I found this kind of art direction really gets cannes happy,think the "Levis"and"Fanta"

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

im agreed with carry's comment on the copy, it can b a little shorter,good observation bro, but also, in a whole, itz a good work, simple, well communicated n effective

tanvir

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments