GPS 765T comes with Lane Assist. This advanced feature makes sure you always know which way to go even in the most unfamiliar territory.
Advertising Agency: Ogilvy, Shanghai, China
Executive Creative Director / Typographer: Kevin Lee
Creative Directors: Kit Ong
Copywriters: Kit Ong
Account Supervisor: Shining Gao
Art Directors: Kelvin Leong
Illustrators: Minsheng Zhang
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10 Comments
Was so much copy really necessary? Couldn't it just be 'GPS 765T comes with Lane Assist'?
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I think; therefore I am
true CurryJ. i'm with you on this!
they showed me a picture & i laughed
dignity has never been photographed
thanks, man!
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I think; therefore I am
CurryJ, your comment is valid. but can't you talk about how fresh the direction and art are, instead of sounding like a sore loser? i'd like to see YOUR work. fyi, i didn''t do this
Really?
+++
"I love some things, and don't love some other things."
Look, dude...as a copywriter, I look at the copy before I see the whole idea. So give me a break, yeah?
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I think; therefore I am
I think these are great and really get across how confusing new roads can be and how GPS can get you out of that mess.
well... i think this is very lame.
student work.
Cannes Gold...
I found this kind of art direction really gets cannes happy,think the "Levis"and"Fanta"
im agreed with carry's comment on the copy, it can b a little shorter,good observation bro, but also, in a whole, itz a good work, simple, well communicated n effective
tanvir