Garmin GPS Navigator: Sedan

Get there faster.
Garmin nüvi 2565 with traffic avoidance feature.

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Copywriters: Pattarapong Lapjarupong, Subun Khow
Art Directors: Naphol Chantapakorn, Supparat Thepparat
Producer: Rebecca Ooi
Production Company: Studio 20 Twelve Sdn Bhd
Photographer: Edmund Leong
Retoucher: Justin Chan
Account Manager: Kiatniyom Sawangcharoen
CGI: Lim Kok Chin / Surreal Images


Andrej Troha's picture
Andrej Troha
613 pencils

So, using Garmin is like nightmarishly scary and dangerous Evel Knievel stunt? Would much rather see that car attached to few balloons and blissfully floating over traffic …
But, good art nonetheless.

Peter Frank's picture
Peter Frank
532 pencils

Looks ok

vinciraj's picture
50 pencils

different take in idea. nice art direction

dthlb72's picture
545 pencils

Not Good. My first impression is power & speed, not avoiding traffic jams. Something like 'beam me up scotty' much more relevant.

blackeyeboys's picture
13 pencils

New take for GPS idea. it feel fast and jump over the traffic.

Soulpips's picture
14 pencils


kleenex's picture
34089 pencils

I think the car is going to crash before making the jump.

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