14 comments

Jeff Gordon's picture
Jeff Gordon

Uh, what choice does the driver have here? It's one road, a straightaway, with no end in sight.

Maybe I'm crazy, but wouldn't it be better if the road split off and the quote marks designated which route to take?

Bye's picture
Bye
1466 pencils

Even on one road your gps system tells you the way, it's more of a line thing.

bknowlden's picture
bknowlden
3647 pencils

This is work from NewCreatives.com. Either this agency hired them up and produced it as spec., or someone isn't telling the truth. Either way, it's really great work.

Bye's picture
Bye
1466 pencils

It's a mix up. It's just student work, but we're interns at ADK at the moment. I've sent an email to Ivan about it. Glad you like it though.

elmikel's picture
elmikel
1147 pencils

nice campaign, nice pictures, great idea. good stuff indeed!

Guest's picture
Guest

My partner and I just did something very similar for another client. We have submitted it but it isn't up yet. Nice idea though.

guest's picture
guest

This was done, much better, for The Weather network. Sorry - that's all I see when I look at these ads.

Bye's picture
Bye
1466 pencils

Would you be so kind as to show the ads you're talking about? Because I can't find anything done for The Weather network that resembles these.

k3's picture
k3
2 pencils
LeeHarvey's picture
LeeHarvey
3045 pencils

Whoops! Pretty similar... Still I like the campaign guys! Nice art direction.

Bye's picture
Bye
1466 pencils

Pretty similar indeed, but not really a case for Joe la pompe. I must say, I've never seen it before and I do tend to keep track of what's been done.

LeeHarvey's picture
LeeHarvey
3045 pencils

Right you are Kris. It's practically impossible to keep track of everything that's been done. And as I said, I like the campaign and the art direction.

Bye's picture
Bye
1466 pencils

I'm glad you like it, thanks for that.

salamandos's picture
salamandos
1947 pencils

not an effective idea

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