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Garmin GPS Navigation: Tells you the way, 3

Garmin GPS Navigation: Tells you the way, 3
Your rating: None Average: 6.4 (16 votes)

Art Directors / Copywriters: Stella Geurtsen + Kris Spapé

14 Comments

Jeff Gordon's picture

Uh, what choice does the driver have here? It's one road, a straightaway, with no end in sight.

Maybe I'm crazy, but wouldn't it be better if the road split off and the quote marks designated which route to take?

Bye's picture 1484 pencils

Even on one road your gps system tells you the way, it's more of a line thing.

bknowlden's picture 3676 pencils

This is work from NewCreatives.com. Either this agency hired them up and produced it as spec., or someone isn't telling the truth. Either way, it's really great work.

Bye's picture 1484 pencils

It's a mix up. It's just student work, but we're interns at ADK at the moment. I've sent an email to Ivan about it. Glad you like it though.

elmikel's picture 1153 pencils

nice campaign, nice pictures, great idea. good stuff indeed!

Guest's picture

My partner and I just did something very similar for another client. We have submitted it but it isn't up yet. Nice idea though.

guest's picture

This was done, much better, for The Weather network. Sorry - that's all I see when I look at these ads.

Bye's picture 1484 pencils

Would you be so kind as to show the ads you're talking about? Because I can't find anything done for The Weather network that resembles these.

k3's picture 2 pencils
LeeHarvey's picture 3087 pencils

Whoops! Pretty similar... Still I like the campaign guys! Nice art direction.

Bye's picture 1484 pencils

Pretty similar indeed, but not really a case for Joe la pompe. I must say, I've never seen it before and I do tend to keep track of what's been done.

LeeHarvey's picture 3087 pencils

Right you are Kris. It's practically impossible to keep track of everything that's been done. And as I said, I like the campaign and the art direction.

Bye's picture 1484 pencils

I'm glad you like it, thanks for that.

salamandos's picture 1843 pencils

not an effective idea

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