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Comments (39)

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Humayoun's picture
Humayoun
Activity Score 6

Isn't that discouraging for new moms, what kind of work was that.

john doe's picture
john doe
Activity Score 1571

ouch!

Guest's picture
Guest

Speaking of which, the original (Lithuanian) copywriting said "MOMMY'S HURT". And that's not nice (I mean, "improving" the copy when you want the rest of the world to see it.)

Guest's picture
Guest

Speaking of which, the original (Lithuanian) copywriting said "MOMMY'S HURT". And that's not nice (I mean, "improving" the copy when you want the rest of the world to see it.)

Guest's picture
Guest

ironic, the agency name lol

jsantanaxp's picture
jsantanaxp
Activity Score 401

LOL.

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http://comunique9.blogspot.com

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Guest's picture
Guest

What happens if you don't rip the pages apart?

Favete's picture
Favete
Activity Score 365

Well... you don't see the art... D'OHHHHHHHHH!

Guest's picture
Guest

Then the entire campaign is an epic disaster. Art directors will loose their jobs, agencies will go under - it'll be the end of creative advertising forever. We'll have to go back to newspapers as our primary source of advertising, even B&W televisions. IT'S THE END OF DAYS!!!!

OR

You could just realize that that would be an isolated incident and never leave a dumb-ass comment like the one you left - ever!

Guest's picture
Guest

Then the entire campaign is an epic disaster. Art directors will loose their jobs, agencies will go under - it'll be the end of creative advertising forever. We'll have to go back to newspapers as our primary source of advertising, even B&W televisions. IT'S THE END OF DAYS!!!!

OR

You could just realize that that would be an isolated incident and never leave a dumb-ass comment like the one you left - ever!

manugon's picture
manugon
Activity Score 146

This ad is one of the scariest things I've ever seen. That cold, almost alien art direction, the kid's psycho eyes and the woman's super-strength that lets her lift that huge baby with one hand... This won't make women start taking care of their nipples so much as make them stop having babies altogether.

sneakyhands's picture
sneakyhands
Activity Score 1857

the one handed baby grip got me too. readers of a maternity mag would definitely find this out of touch.

Guest's picture
Guest

that baby looks improportionate and I bet no woman having a child would ever hold a baby like this.

jsptrck404's picture
jsptrck404
Activity Score 437

look at all these pretty trees. forest? what forest?

| think small |

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Does this mean you can use the baby as a stapler?

Join the advertising orgy: http://advertisingpawn.com

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STRTLRS's picture
STRTLRS
Activity Score 1601

Not really. But it will strip your old wallpaper for free or serve as a toenail clipper if you feed it well.

www.storytellerscreative.com

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I think, therefore... yeah.

dsklan's picture
dsklan
Activity Score 1926

the white mike tyson;)

Guest's picture
Guest

that baby would have tore her a new one. No doubt

Guest's picture
Guest

wasn't this done for a detergent?

Guest's picture
Guest

I like her boob

Guest's picture
Guest

I like her boob

pietmiller's picture
pietmiller
Activity Score 100

This is absolutely appaling stuff. To come up with it is allready a sign of bad mental health, to actualle sell and produce it makes you a Hanibal Lecter. Get help!

Guest's picture
Guest

It seems from the stance of the woman that she had a knife in her right hand in the original idea.

Guest's picture
Guest

She must be quite furious, look at her lips.

pocapena's picture
pocapena
Activity Score 27

Is there any mother here?
Breastfeeding is really painful, specially to your first son. When mummy dicover it, is not exactly tenderness that she feels.
OK, maybe the baby is too big and looks psychopath but in my opinion the ad works very well. If you are target of course.

SeanMartin's picture
SeanMartin

Exactly. So many people are focusing on the *look* of the ad that they seem to forget that this is a very well-targeted piece of work. The photo could have been composed a little better to make it all look a little more natural, but the impact is tremendous and immediate. Bravo.

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No, I am not a media buyer.

Guest's picture
Guest

Una idea muy buena que se vio cagada por forzarla. La cargada del bebe la bajo de un 10 a un 6, 7

Guest's picture
Guest

Focusing on the message, it really hits its crowd. Would have liked to find out that the lotion is baby-friendly, however. Important information! www.culture-buzz.com

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Imagine what the dad can do! *wink

Guest's picture
Guest

great idea....even if some of you dont see boobs often.(you are all excited with this ad)

Guest's picture
Guest

That doesn't look like a voluptuous booby from a nursing mother.

adgoddess's picture
adgoddess
Activity Score 369

Good use of glue.

ma3's picture
ma3
Activity Score 20

Creative!

Guest's picture
Guest

There's no way in hell those boobs could feed a baby anyways.

Dale's picture
Dale
Activity Score 370

I can't believe these comments. This is actually a clever execution that will hit home with the target audience. This is a good ad.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

There's a baby in the picture?

Guest's picture
Guest

Typical Lithuanian crap advertising, no idea, no art direction

Guest's picture
Guest

why is she smiling/smirking??

Dreaming's picture
Dreaming
Activity Score 50

theme is really creative.....................

Humayoun's picture
Humayoun
Activity Score 6

Isn't that discouraging for new moms, what kind of work was that.

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