bknowlden's picture
3647 pencils

That retouching is awful.

addyhoch10's picture
2592 pencils

i bet my wife wouldn't be so happy about these flowers...

act's picture
535 pencils

a bad "trying too hard" campaign.

rikitiki's picture
630 pencils

if they said "Only the freshest flowers", this campaign would have made more sense.

CDart's picture
54 pencils

guys look behind the idea, its very nice...

joe.teoh's picture
2 pencils

damn nice idea but... spoil by retouching work!

deep_tracy's picture
588 pencils

makes my skin crawl.

Maxchan2000's picture
50 pencils

For creative it is ok, but lack of understanding of the brand or product can be desastrous. If this campaign is to submit for awards, it is easily given away as a pro-bono campaign because the judges can simply tell that the ad is lack of understanding of the product.

Product: flower
target audience: people who buy for their love ones
tone and manner: light hearted, lovely, beautiful, warm.

certain insects are not appealing to some people, to some people all insects. So obviously a florist shop owner won't allow such an not appealing idea to run unless it is a pro-bono. Although creatively you can band the rules but to be "tasteful" is another matter should be regarded.

shaikhazraai's picture
8 pencils


buy by bye's picture
buy by bye
544 pencils

i dunno..
ladybug idea is good but execution is kinda wrong i think.

if somehow the ladybugs make the dress or the girl or the flowers looekd prettier (kinda like a dress design etc) it might make more sense and more appealing.

but like this it looks weird..

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