Gandhi Bookstores: Story III

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Advertising Agency: Ogilvy & Mather, Mexico
Creative Directors: José Montalvo, Miguel Ángel Ruíz, Agustín Vélez
Art Directors: Iván Carrasco, Francisco Hernández
Copywriters: Agustín Vélez, Janis White
Published: March 2011


abdeLooK's picture
252 pencils

i'm among those billions.. God, too much text !!

ihateeverything's picture
18 pencils

i hate lazy. and you two are lazy.

ace85le's picture
3939 pencils

I don't mind reading as long as it has a solid concept. This one doesn't even have a flow! It's just a mere mess.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture
991 pencils

yep . . .i am reading

"If you are irritated by every rub, how will you be polished?"
— Rumi

P.G. Aditya's picture
P.G. Aditya
40 pencils

Felt good reading a long copy ad ;) But I agree with ace85le... the concept doesn't work for long copy here. Maybe if it were just one reference in each ad, the impact would've been more concrete.

thedesignaddict's picture
5415 pencils

If I'm going to power through a long copy ad, I want it to be SUPER entertaining. This is not.

tirthomitro's picture
2764 pencils

i lose interest halfway thru the 2nd para.
badvertising boss!

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture
2328 pencils

It's just not good.

MidasTouch's picture
1024 pencils

I like it. Yeah it's quite long, but it gets the bottom of the problem.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

shahidali's picture
4069 pencils

Someone reading it?


Glut's picture
3947 pencils

okay, nice approach in getting lecture closer

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