Gamblers Anonymous Brazil: House

The more you play, the more you lose.

Advertising Agency: Agência3, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Mavi Soares
Copywriter: Otavio Mello
Illustrator: Cayman Studio
Published: May 2009

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19 comments

Guest's picture
Guest

BOOOOOOOOOOOOOOOOORIIING!

ivan's picture
ivan

Can you be more elaborate pls?

Ivan Raszl, admin of AotW

mmackinven's picture
mmackinven
1587 pencils

I quite like these, they make a lot of sense!

Guest's picture
Guest

BAD, obvious.

Guest's picture
Guest

they should have made this with something else than the cards... cards is not the only gamble

shahidali's picture
shahidali
4063 pencils

i like the fact that somebody out there thinks that it is time to make people aware of the consequences of gambling. anti gambling campaign should have been as sizable as anti smoking or some other social issues like alcohol issues..
coming to this ad, the effort is pathetic. where is the loosing proposition? only in the copy? i say, you have lost a great opportunity.

shahid

Punch's picture
Punch
614 pencils

Es verdad. También estoy de acuerdo contigo.

"no silencies lo que no sabes expresar".

Guest's picture
Guest

visually its repeated art direction of tide campaign

Guest's picture
Guest

I like how the object of gambling is also the unstable factor, after all...a cardhouse is the symbol of unstability.
But i agree with shahidali: this is not shocking enough...
It covers the message, but doesn't create awareness

Guest's picture
Guest

the visual is nice thu it can b done as in rendering in 3D.

the message is direct and straight 2 the pt which s good, as "shahidali" said. especially when everyone tends to use THE MORE U PLAY THE MORE U WIN.

Guest's picture
Guest

i thought this was an insurance company ad - the idea of house made of cards. and i think it would be better that way

theanc's picture
theanc
2778 pencils

I like the idea. Execution could be better.

lucho.nunez's picture
lucho.nunez
14 pencils

Done. Sorry.

Lurzer's Archive Vol.2/2009 - Front Page

Guest's picture
Guest

Looks just like the tide ads from a few years ago.

live_comments's picture
live_comments
48 pencils

Yeah, looks like that Leo Burnett's film. But I think the message is different here.

Guest's picture
Guest

may be, you lose everything in just one moment! could be better line.

lucho.nunez's picture
lucho.nunez
14 pencils

Ok. Ok. But DONE.

Guest's picture
Guest

Great. Simple.

Guest's picture
Guest

Great simple copy.

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