Gainomax: Bananas are for monkeys!

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director: Gustav Egerstedt
Copywriter: Amalia Pitsiava
Assistant Art Director: Maria Wester
Planner: Linn Johnsson
Account director: Jonas Björlin
Account manager: Marie Nodbrink
Photographer: Alexander Crispin
Published: April 2011

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12 comments

NataliaLima's picture
NataliaLima
1380 pencils

bad copy, dude...

rakel's picture
rakel
250 pencils

BAD, IN CAPS

Prof's picture
Prof
1453 pencils

the hell is this...

Quite really.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Gotta give them kudos for trying to come up with something special for a candy ad.

Boxey's picture
Boxey
8885 pencils

And why is that, Jack? Isn't that the point of what we do?

atb2005's picture
atb2005
13567 pencils

This is a continuation of http://adsoftheworld.com/media/tv/gainomax_recovery_lonely_monkey and http://adsoftheworld.com/media/tv/gainomax_cute_monkey

I can't believe they are still using this approach. Is it working?

@Jack this is not a candy ad. It's an ad for a protein bar.

AKesseli's picture
AKesseli
210 pencils

They could've put anything in the background but they came up with a towel and a broom handle? I like the comparison, though.

ambareesha's picture
ambareesha
255 pencils

what kind of copy is this yaar. too bad. what if man eat banana?

- @mbi

sintra's picture
sintra
699 pencils

not great

dadada's picture
dadada
1719 pencils

very disappointing to see such a work on AOTW! neither the message nor the idea are correct.

Everybody is creative, be yourself.

mr.x's picture
mr.x
952 pencils

There is no concept, or an idea for that matter. I know Gainomax are trying to broaden their target group and include footballers and floorballers, but the agency have failed in doing that. Putting a floorball stick in the background isn't enough. And the copy is bad bad bad.

freakart's picture
freakart
534 pencils

yup, eating fruit is bad for you :D

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