Gain Detergent with Febreze: Gym

Gain Detergent with Febreze Odor Removal. Your clothes were never there.

Advertising Agency: Lapiz, Chicago, USA
Executive Creative Director: Laurence Klinger
Assoc Creative Directors: Maria Bernal
Art Directors: Maria Bernal, Jorge Pomareda
Copywriters: Jose Funegra, Carlos Bretel
Photographer: Buenavista Fotografía

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22 comments

Guest's picture
Guest

Brilliant!!!

magintosh's picture
magintosh
62 pencils

very funny. nice work.

Guest's picture
Guest

hmm...
i think its kinda off ..

krautland's picture
krautland
3204 pencils

how am I ever gonna forget THAT image...
and how is she going to?

Grace's picture
Grace

Off putting isn't it?

But I will remember.....

Wordnerd's picture
Wordnerd
6662 pencils
bknowlden's picture
bknowlden
3647 pencils

Really amazing stuff.

Guest's picture
Guest

Needs more cowbell

Guest's picture
Guest

Great insight and execution.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

nice

firebug's picture
firebug
1117 pencils

nice

Guest's picture
Guest

works perfectly

Guest's picture
Guest

¡Me encanta! Que pena el reflejo del ciclista en tank top. Pero la idea y la foto me gustan muchísimo. ¡Buen trabajo chicos!

Guest's picture
Guest

This is decent. But I think you are missing a word, 'Like' your clothes... I think that reads better.

I know you pulled it out because everyone uses that structure in headlines. But they do it for a reason. Seems abrupt the way it is. Nice ad, though.

Guest's picture
Guest

HAHAHA! the reflection of the guy in the front is wrong! Watch the legs.

Guest's picture
Guest

good eye....

jorj's picture
jorj
638 pencils

yes true :)

Guest's picture
Guest

It's funny concept

JopyCunior's picture
JopyCunior
170 pencils

YES

G¨B's picture
G¨B
97 pencils

Ah ah!

Guest's picture
Guest

hhhuuummmm..... don't get it -- sorry

Manus_Arriba's picture
Manus_Arriba
111 pencils

Funny

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