Gain Detergent: Subway
It smells that good.
Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Israel Diaz
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographer: Mark Zibert
Art Buyer: Heather Morton
Published: March 2009
31 Comments
Hard to see the person behind the guy... too subtle. Nice photo tough
could anybody explain me this campaign?
every print ad on this website is the same, twisted visual with a basic line of straight copy and a logo in the bottom right hand corner
Haven't you heard?
Copy is dead.
firstly, you're an idiot.
second, it's called 2009. advertising evolves.
now go chew on catnip.
Quite really.
Prof...you are a rude and arrogant bastard, go fuck yourself
you're right....let's make everything as busy and complicated as possible...that's better.
Nicw photography very clean.......but plain creepy!
www.jpmountford.com
Sorry but I really don't get those ads...
What the girl does behind guys? She smells them and find that they smell good?
Does it smell o good in the airport etc... that the guys don't feel the girl?
...
Sorry, i really don't get it... :-(
es un detergente para que te apoyen?!
it smells so good that the entire station ran away but the spirit behind him
not much of an idea. very first thought.
???? didnt get it
Nice photo. Only.
Confusing, very confusing. Nice photo though.
I think that smells bad. That's why there's nobody there.
I think what's depicted here is a person very close to another person enjoying the nice smell.
i don't get "smells that good"
change it
the girl smells the guy or it smells like a girl??????????? confusing........... where the hell others gone????
Hadn't AXE done a similar TVC??
Yup done before....but as a TVC for AXE. Check it out: http://www.youtube.com/watch?v=eUTf-FRtC1Y
I think it's saying the detergent smells so good that other people will want to get up close and sniff you. The space around just accentuates that they could be standing in many other places if they wanted to.
this is so midnight meat train...
at first I thought the guy had a pony tail attached...
It's ok.
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Ok. So nobody understand this ad. Cool. ;-)
advertising should not evolve into this, I mean the target for this deterget are advertising smucks???? C'mon. I think advertising should take another direction. I'ts my opinion.
A little too Febreeze-y for me-zy.
First I thought the scent was so good it cleaned out a messy subway. Then I thought the scent was so bad that it ran all of the other people out of the subway. Then I realized there was another person behind him and thought, "Oh, okay. That's been done amillion times." It's okay if your target audiences are preteens and have not seen this done a million times before.
...
It smells that fake.
No sense ... but nice photo...
I'd like to see a campaing like this on a emerging market... highly confusing