Gahns: Soap on a rope

Gahns: Soap on a rope

Advertising Agency: Volt Advertising Agency, Stockholm, Sweden
Creative Director: Mans Jacobsson Hosk
Art Directors: Joakim Söderquist, Mikael Söderblom
Copywriters: Jens Thelfer, Cleas Olsson
Illustrator / Photographer: Vostro
Other additional credits: Henrik Stampe, Erik Olssson, Louise Wallgren
Published: December 2007

Your rating: None Average: 7.6 (33 votes)

Comments

Submitted by Davosk on Sat, 2007-12-08 06:28.

A double page spread for soap on a rope? Hmm. Who's the target group? Wtf, I like it.

Zed's picture
Submitted by Zed on Sat, 2007-12-08 09:29.

Prisoners, soldiers, campers and scouts can be some of them :-) It's also good for home use, (not to mention people with mobility problems), but not much people use soap bars these days. Good line and good art direction, It can surely make you remember the product.

-- http://zero-zed.blogspot.com --

TRICKY's picture
Submitted by TRICKY on Sat, 2007-12-08 09:33.

guantanamo detainees

Submitted by beesure on Sat, 2007-12-08 13:07.

its really funny. i like it.

Submitted by jaws of wan hoon on Sun, 2007-12-09 07:30.

I like it, I like it, la. It's jaw dropping.

Submitted by super calibara on Sun, 2007-12-09 07:33.

Is there another version for us?

Submitted by thony troll on Sun, 2007-12-09 09:08.

Hmmmmf

Submitted by Rene Fractal on Sun, 2007-12-09 10:39.

Extra points for the photography.

Submitted by Big Friendly Mo... on Sun, 2007-12-09 21:48.

hahahaha yeah, better not drop the soap! nice one, really made me laugh

Submitted by TheWordOnTheStreet. on Mon, 2007-12-10 01:37.

He still looks scared tho, maybe because the soap looks like a tampon.
Nice job.

everartz's picture
Submitted by everartz on Mon, 2007-12-10 02:27.

+

ryudo's picture
Submitted by ryudo on Mon, 2007-12-10 05:22.

Don't pick up the soap when your inmate purposely drop it or else.... aaaaaaaaaaaaaaaaaaaoooooooooooooooooow. nice

Submitted by hadrianapolis on Mon, 2007-12-10 08:34.

Didn't like it.

Submitted by cortescreativo on Mon, 2007-12-10 11:59.

i think the great issue of this ad is the photo, cause i think its the first idea for a product like a soap on a rope that obviusly got as function not to fall of the hands.... well, that's why i think, maybe im wrong :P

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

Submitted by Uabi on Thu, 2008-01-03 12:46.

I googled "Gahns Soap on a Rope" and the only results I received were links to this ad. Hmmm? So, you spent all that money on a SCAM AD.....TRUCHO DE LA PUÑETA

Submitted by Sigge on Wed, 2008-02-20 08:07.

Do you know how to use Google Uabi?

http://www.gahns.se/se_badkloss.htm