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Published/Aired: 
October 2010
Description: 

This season's collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre

Comments (6)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3830

very similar to Surfrider Calendar (Bronze Lion in 2008) : http://bit.ly/96aCaP don't you think?

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Poverty, corruption, fashion, satire; juxtaposition gone mad.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture
Billoughsby
Activity Score 5144

I think Al Capp said it best.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Funny photoshopping near the feet

dreadboy's picture
dreadboy
Activity Score 413

but wtf happened to her feet? Aside of that, I like this campaign.

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Billoughsby's picture
Billoughsby
Activity Score 5144

Unless I miss my guess, the odd join of feet to earth means the model was never in this location. Not a horrible cheat, but they needed to do better work there, you're right. Kind of undermines the authenticity of the ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

joelapompe's picture
joelapompe
Activity Score 3830

very similar to Surfrider Calendar (Bronze Lion in 2008) : http://bit.ly/96aCaP don't you think?

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