Gabriela, Project Runaway: Summer
This season's collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre


6 comments
Poverty, corruption, fashion, satire; juxtaposition gone mad.
Write a wise saying and your name will live forever – Anonymous.
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I think Al Capp said it best.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Funny photoshopping near the feet
but wtf happened to her feet? Aside of that, I like this campaign.
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Unless I miss my guess, the odd join of feet to earth means the model was never in this location. Not a horrible cheat, but they needed to do better work there, you're right. Kind of undermines the authenticity of the ad.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
very similar to Surfrider Calendar (Bronze Lion in 2008) : http://bit.ly/96aCaP don't you think?
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