G2 (Global Gujrati): Trips

Its a world where foreign trips are not courtesy carefully accumulated frequent flyer.

Advertising Agency: Saints and Warriors Communications, Mumbai, India
Creative Directors: Parab Mahendra
Art Director: Parab Mahendra
Copywriter: Amitabh Chatarjee
Illustrator: Parab Mahendra
Group Head: Ashish Shrivastava


Jakarta Jack's picture
Jakarta Jack

Why do Indian copy ads always look like shit? Does no one ever learn anything about typography?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's probably bad translation or just the way they form sentaces there

Jakarta Jack's picture
Jakarta Jack

I'm talking about the looks. The copy writing itself is even worse. I don't want to get into that. Endless discussion.

csricharan's picture
17 pencils

had to read it thrice before i got anywhere close to it. and why is a gothic looking font, the most a copy ad can aspire to? but if you think about it, the art matches copy.

would you do the same if it was your brand and your money?

cruzialx's picture
194 pencils

I thought my eyes had a difference and m understanding is poor :D

kripaakar's picture
522 pencils


SebastianGrecco's picture
27 pencils

dont like it

Rival2000's picture
45 pencils

"It's a world where foreign trips dont come from frequent flyer miles" would have hurt that bad?

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