Futureo: The Cicada and the Ant

The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.

Savings and expenses. Together at last.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of strategy: Luc Wise
Agency producer: Marion Liebschutz
Published: February 2011

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18 comments

4857 pencils

thedesignaddictSunday, March 6, 2011 - 06:38

Um, WTF?

1666 pencils

Ron BurgundySunday, March 6, 2011 - 06:41

Um, WTF?

ivanSunday, March 6, 2011 - 07:03

I added a description, umkey? ;)

Ivan Raszl, admin of AotW

337 pencils

TexasHSunday, March 6, 2011 - 07:21

It's a very well-known tale...at least in France. Good job and great illustration!

88 pencils

wiperSunday, March 6, 2011 - 07:26

Nice concept ! Nice execution.
Well done guys.

80 pencils

lilalooSunday, March 6, 2011 - 07:39

Great job ! i love it !

201 pencils

Richard FinchSunday, March 6, 2011 - 08:11

Freaking brilliant.

And this short story is common knowledge, or at least it should be.

13639 pencils

atb2005Sunday, March 6, 2011 - 08:25

Very nice indeed. Finally an ad that combines both great art and solid message. This is creative advertising.

11783 pencils

morseSunday, March 6, 2011 - 10:51

Smart! Requires the knowledge of the story, but that's cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

237 pencils

OrdozgoitiSunday, March 6, 2011 - 11:55

Awesome illustration, although two insects in Renaissance clothes french-kissing is not something I would instantly connect with that well known fable. Also, in the tale the two species are not really enemies, so it doesn't make that much sense to show them "finally coming together"... Dunno, guess I like it though.

337 pencils

TexasHSunday, March 6, 2011 - 12:05

"What were you doing during the warm days?
She said to this borrower.
--Night and day no matter what
I was singing, like it or not.
--You were singing? I'm very glad:
Very well, start dancing now."

In other words: F*** Off and die.

They are not really B.F.F.E either... ;)

237 pencils

OrdozgoitiSunday, March 6, 2011 - 12:30

Yeah, but I would have liked to see something more clever or related to the plot than just kissing as a symbol of coming together...

1495 pencils

ProfMonday, March 7, 2011 - 02:46

amateurs...amateurs everywhere...

Quite really.

3 pencils

pascal.dedeckerMonday, March 7, 2011 - 10:09

Line (and idea) from a Volkswagen campaign for TDI. Come on guys, try to find something new. Surfing on someone else's idea (from your previous agency). Not cool.

2 pencils

Jilo.SebTuesday, March 8, 2011 - 13:40

Thanks a lot for your comment Pascal. Let us complete it with a link to the ad you seem to talk about:
http://v.youku.com/v_show/id_XNDg0ODAxNDg=.html
Clearly identical idea and execution... Hope everything is doing well for you at Palm.

Kindest regards.

80 pencils

lilalooFriday, March 11, 2011 - 06:06

A line is not an idea and moreover it's more a conceptual technic used over and over. I don't agree with M. Dedecker. The line doesn't belong to you !

68 pencils

gigacarolMonday, March 21, 2011 - 10:35

Nice work on illustration.

Need illustration? http://cargocollective.com/carolinapontes

26 pencils

InspirationFriday, March 25, 2011 - 09:26

great illustration

http://inspiration-of-the-nation.blogspot.com

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