Futureo: The Cicada and the Ant

The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.

Savings and expenses. Together at last.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of strategy: Luc Wise
Agency producer: Marion Liebschutz
Published: February 2011

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18 comments

thedesignaddict's picture
thedesignaddict
5329 pencils

Um, WTF?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Um, WTF?

ivan's picture
ivan

I added a description, umkey? ;)

Ivan Raszl, admin of AotW

TexasH's picture
TexasH
361 pencils

It's a very well-known tale...at least in France. Good job and great illustration!

wiper's picture
wiper
89 pencils

Nice concept ! Nice execution.
Well done guys.

lilaloo's picture
lilaloo
80 pencils

Great job ! i love it !

Richard Finch's picture
Richard Finch
201 pencils

Freaking brilliant.

And this short story is common knowledge, or at least it should be.

atb2005's picture
atb2005
13567 pencils

Very nice indeed. Finally an ad that combines both great art and solid message. This is creative advertising.

morse's picture
morse
15046 pencils

Smart! Requires the knowledge of the story, but that's cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ordozgoiti's picture
Ordozgoiti
235 pencils

Awesome illustration, although two insects in Renaissance clothes french-kissing is not something I would instantly connect with that well known fable. Also, in the tale the two species are not really enemies, so it doesn't make that much sense to show them "finally coming together"... Dunno, guess I like it though.

TexasH's picture
TexasH
361 pencils

"What were you doing during the warm days?
She said to this borrower.
--Night and day no matter what
I was singing, like it or not.
--You were singing? I'm very glad:
Very well, start dancing now."

In other words: F*** Off and die.

They are not really B.F.F.E either... ;)

Ordozgoiti's picture
Ordozgoiti
235 pencils

Yeah, but I would have liked to see something more clever or related to the plot than just kissing as a symbol of coming together...

Prof's picture
Prof
1453 pencils

amateurs...amateurs everywhere...

Quite really.

pascal.dedecker's picture
pascal.dedecker
3 pencils

Line (and idea) from a Volkswagen campaign for TDI. Come on guys, try to find something new. Surfing on someone else's idea (from your previous agency). Not cool.

Jilo.Seb's picture
Jilo.Seb
2 pencils

Thanks a lot for your comment Pascal. Let us complete it with a link to the ad you seem to talk about:
http://v.youku.com/v_show/id_XNDg0ODAxNDg=.html
Clearly identical idea and execution... Hope everything is doing well for you at Palm.

Kindest regards.

lilaloo's picture
lilaloo
80 pencils

A line is not an idea and moreover it's more a conceptual technic used over and over. I don't agree with M. Dedecker. The line doesn't belong to you !

gigacarol's picture
gigacarol
68 pencils

Nice work on illustration.

Inspiration's picture
Inspiration
26 pencils

great illustration

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