Futureo: The Cicada and the Ant
The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.
Savings and expenses. Together at last.
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of strategy: Luc Wise
Agency producer: Marion Liebschutz
Published: February 2011