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The Cicada and the Ant

Agency: 
Published/Aired: 
February 2011
Description: 

The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.

Print advertisment created by Herezie, France for Futureo, within the category: Finance.

Savings and expenses. Together at last.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of strategy: Luc Wise
Agency producer: Marion Liebschutz

Comments (18)

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Highest Rated

TexasH's picture
TexasH
Activity Score 365

"What were you doing during the warm days?
She said to this borrower.
--Night and day no matter what
I was singing, like it or not.
--You were singing? I'm very glad:
Very well, start dancing now."

In other words: F*** Off and die.

They are not really B.F.F.E either... ;)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Um, WTF?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Um, WTF?

ivan's picture
ivan

I added a description, umkey? ;)

TexasH's picture
TexasH
Activity Score 365

It's a very well-known tale...at least in France. Good job and great illustration!

Sorry's picture
Sorry
Activity Score 135

Nice concept ! Nice execution.
Well done guys.

lilaloo's picture
lilaloo
Activity Score 121

Great job ! i love it !

Richard Finch's picture
Richard Finch
Activity Score 201

Freaking brilliant.

And this short story is common knowledge, or at least it should be.

atb2005's picture
atb2005
Activity Score 13557

Very nice indeed. Finally an ad that combines both great art and solid message. This is creative advertising.

morse's picture
morse
Activity Score 17691

Smart! Requires the knowledge of the story, but that's cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Awesome illustration, although two insects in Renaissance clothes french-kissing is not something I would instantly connect with that well known fable. Also, in the tale the two species are not really enemies, so it doesn't make that much sense to show them "finally coming together"... Dunno, guess I like it though.

TexasH's picture
TexasH
Activity Score 365

"What were you doing during the warm days?
She said to this borrower.
--Night and day no matter what
I was singing, like it or not.
--You were singing? I'm very glad:
Very well, start dancing now."

In other words: F*** Off and die.

They are not really B.F.F.E either... ;)

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Yeah, but I would have liked to see something more clever or related to the plot than just kissing as a symbol of coming together...

Prof's picture
Prof
Activity Score 1449

amateurs...amateurs everywhere...

Quite really.

pascal.dedecker's picture
pascal.dedecker
Activity Score 3

Line (and idea) from a Volkswagen campaign for TDI. Come on guys, try to find something new. Surfing on someone else's idea (from your previous agency). Not cool.

London's picture
London
Activity Score 3

Thanks a lot for your comment Pascal. Let us complete it with a link to the ad you seem to talk about:
http://v.youku.com/v_show/id_XNDg0ODAxNDg=.html
Clearly identical idea and execution... Hope everything is doing well for you at Palm.

Kindest regards.

lilaloo's picture
lilaloo
Activity Score 121

A line is not an idea and moreover it's more a conceptual technic used over and over. I don't agree with M. Dedecker. The line doesn't belong to you !

gigacarol's picture
gigacarol
Activity Score 68

Nice work on illustration.

Inspiration's picture
Inspiration
Activity Score 26

great illustration

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